welcome to fixation

Fixation Marketing is a woman-owned, full-service marketing communications company with a specialty in integrated attendance and exhibit sales campaigns for tradeshows and events. A separate core competency is that of creative and marketing resource for public health, public service and advocacy initiatives.

Top nonprofits, trade associations, communications firms and professional sports teams have relied on Fixation to achieve a diverse set of objectives that include:

• increasing non-dues revenue
• enhancing issue awareness
• creating brand identity
• improving attendance
• promoting special programs
• boosting membership
• launching initiatives
• building online social networks
• raising funds
• and much more

event marketing

We understand trade shows, and trade show and event marketing continues to be a primary strength. Some of us have spent our whole careers in the industry, jumping from agency side to client side and back. Others are more recent experts, learning one craft first – like media negotiation or branding – then applying it to trade show marketing. In short, we know how to get people to your event.

The ability to build a direct marketing list… to know the difference between an expo only and a conference with a trade show component (and how that can significantly affect marketing)… to understand the ripple effects of drayage and what that means for exhibit sales… these and more are all factors in successful event marketing. We get all this. We know how to help associations bring in the non-dues revenue. And just as important, we have a knack for squeezing every ounce of ROI out of a budget. 

bottom line

Strategy that works. Design that’s compelling. Interactive solutions that make your customers interact with you. All from a staff of 20+ that’s positively obsessed with your success and ready to do whatever it takes to help you reach your marketing goals. That’s Fixation Marketing.