If an application was invented that would allow you to listen in on what your customers are saying about you and respond to their needs, wouldn’t you want it right now? Imagine how this insight would help you frame your company’s growth objectives for the new year. What if I told you that this application already exists and that it’s FREE to use, right now? Would you hesitate? You wouldn’t, right? Well, guess what? If you are not already utilizing Twitter to listen in and respond to your customers, then you are hesitating. So make a resolution as the new year quickly approaches. Commit to joining the Twitter community. Don’t make excuses. Don’t allow yourself to be overwhelmed by the technology. Don’t feel like you have to know what you are doing the minute you join.
As you read this, you’re probably asking, what are the immediate benefits to participating? Well, below are a few…very simply put:
If you join the conversation, listen in and then respond, you begin to more fully understand your customers’ needs
If you understand your customers’ needs, you can more easily meet those needs
If you can more easily meet those needs, you strengthen your relationship with customers and they trust you more
If they trust you more, they’ll come to you more often and buy more of whatever you are selling
If they buy more of whatever you are selling, then your profits increase
If your profits increase, your company can grow and expand
If you feel intimidated or confused by what Twitter is and how to properly use it, the good news is that you are not alone. There are enough case studies out there now like this one that prove that businesses are using it to grow their brand awareness, communicate with customers and provide a higher level of service.
Ask for help. Ask Fixation for help. Ask a friend for help. Ask your kid for help. Whatever you do, don’t be silent any longer. Listen in and respond. The world of business-customer communication has changed. The shift isn’t happening. It has happened. Now is the time for you to get in the game, join the discussion, satisfy your customers and reap the benefits.
Contact me for some no-strings-attached, good-old-fashioned help.
Join our Facebook page and post your question(s) there
Or, if you’re feeling super adventurous: Join Twitter, then follow me at Alex_fixation, then direct message me with your questions.