Like is the new Fan. So, what’s the big deal? We found this article helpful in sorting out what all the recent Facebook changes mean for individuals and companies alike.
Basically, Like doesn’t just live on Facebook anymore; it’s all over the web. That bears repeating: ALL OVER THE WEB. Facebook is branching out to enhance social connections and organize information on the Internet according to interests and preferences. So, now, if someone Likes your company, organization or event on Facebook, that action (that recommendation) has the potential to influence the Internet search and browsing results for that certain someone, all of their Facebook friends, their friends’ friends and so on.
New Thumbs Up icons are already popping up on heavily visited sites like CNN.com. Read an article. If you Like it, you can click the Thumbs Up icon and Recommend it. Your friends will know you like it, Facebook will know, CNN will know, everyone else who gave the article a Thumbs Up will know…You see where this is going. Fun, fast and far-reaching, Facebook is marshalling us into the future of the Internet.
We’ll certainly be staying on top of the latest metrics and trends so that we are putting the new Facebook to use effectively for our clients, and ourselves. But when it comes to an increased capacity to build brand awareness, reach more customers and draw traffic to your website or online communities—what’s not to like?