Posted by John
June 30, 2010 | 3:59 pm
The death of former Washington Bullets (now Wizards) player Manute Bol on June 19th has generated a lot of media attention. He is remembered not so much for his on-court accomplishments as for his commitment to fund the construction of hospitals in his homeland of Sudan. The depth of his generosity is enhanced by the fact that he delayed treatment of a serious kidney ailment in order to oversee the construction of one of those facilities. It has also been reported that he died virtually penniless.
To my knowledge, Bol did little to publicize his good works. But now through the power of the media, his accomplishments are known around the world. His dedication and activism inspired others to spread the good word. In a world of jazzed-up messages and outrageous claims, the life of Manute Bol speaks to us in a different voice—one of authenticity and humility.
I recently read about the latest crop of NBA players chosen to be inducted into the Hall of Fame. They were big stars of course, whose names I should remember. I’m embarrassed to say that I’ve forgotten them. I won’t forget Manute Bol.
Categories: Fixation in the Community
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June 24, 2010 | 3:24 pm
I was late for work today but that’s okay. I stood in line in blistering heat for 3.5 hours today but that’s okay, too. I now have in my possession a shiny new black iPhone 4®. I ordered it on June 15, the first day Apple® started accepting pre-orders. This morning, I proudly joined about 120 members of my tribe’s subgroup—the pre-order folks—that stood alongside the other 400 or so general tribe members outside the Apple store in Bethesda, Maryland. I patiently waited to add to my collection of Apple products which includes an iPad™ and MacBook® Pro. Am I crazy? No. I am just a passionate believer in a company that consistently turns out innovative technology that makes my life easier and more enjoyable. Apple is not perfect and I don’t expect it to be. But, I have faith that they will fix whatever glitches come up. Seth Godin, you’d be proud of me. I’m actively recruiting tribal members. Just ask my co-workers. If I have my way, we’ll all be communicating via iPhone 4 soon.
As I stood in the 100-degree heat, I couldn’t help marveling over how Apple has the ability to create this amazing buzz over a phone—and lead people to camp out to get to one!
Categories: Fixation in the Community
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June 15, 2010 | 6:59 pm
Fixation proudly continues with our sponsorship of Sam Lippman’s Large Show Roundtable (LSR). The latest event was held in St. Louis and included cocktails with the Budweiser Clydesdales. As promised, we’re sharing the second installment of our 10 for ’10 marketing tips (distributed as a handout to the St. Louis LSR participants).
We’ve offered some sound advice and tactics in response to the anxiety-producing trend of prospective attendees waiting to register until only a few weeks out from the event. Fear not! End-of-campaign strategies can boost both exhibit and attendance numbers in the final weeks before your show.
Categories: Marketing, Tradeshows
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June 14, 2010 | 2:54 pm
This week as we were brainstorming ideas for IAAPA Asian Attractions Expo 2011′s creative look and tagline, we were pleased to see CEO Charlie Bray and the International Association of Amusement Parks and Attractions receive some well-deserved recognition for having established a truly global presence.
As Charlie points out, many associations are "International" in name only. When it comes to branding their tradeshows, they haven’t really decided whether they will be a U.S. tradeshow with some international attendance, or an international tradeshow that happens to take place in the U.S.-and be able to back up the claim. A few years ago, IAAPA told us they wanted to be unequivocally the latter. It has been our challenge to help them strategize and enact a series of tactics to boost their international attendance without breaking the bank on international marketing.
The first step-as always!-has to be researching and targeting the right mailing lists. Another thing IAAPA gets right, and that’s tantamount to going global, is a good relationship with a good translation company. They use the same team of translators year after year so those folks are very familiar with the industry’s terminology and with the IAAPA Attractions Expo. A separate challenge is deciding what to translate. In recent years, focusing on digital initiatives (like targeted emails to unique international communities and a digital conference brochure that is web accessible) has really helped expand IAAPA’s reach. Last year’s show, in fact, saw record international attendance.
Categories: International Marketing
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