Fixation proudly continues with our sponsorship of Sam Lippman’s Large Show Roundtable (LSR). The latest event was held in St. Louis and included cocktails with the Budweiser Clydesdales. As promised, we’re sharing the second installment of our 10 for ’10 marketing tips (distributed as a handout to the St. Louis LSR participants).
We’ve offered some sound advice and tactics in response to the anxiety-producing trend of prospective attendees waiting to register until only a few weeks out from the event. Fear not! End-of-campaign strategies can boost both exhibit and attendance numbers in the final weeks before your show.