April 15, 2011 | 11:33 am
Timely, clear & relevant information is what your members want and being able to provide it to them shows your value as an association. But with websites, e-mail, social networks and all of the other channels the web now has, what’s the best way to reach who with what info? Unfortunately, there is no one right answer because everyone uses the web their own way. But there are some tips you can follow to be as effective as possible. Why just 9? See tip #1.
- Be aware of information overload. Be sure what you are providing is helpful and necessary, and don’t overwhelm your members.
- Make your website a timely information resource, not just brochure-ware. Build an RSS, blog roll, or Twitter feed into your homepage, so the relevant industry news of the day is always right there.
- Regular e-newsletters, with short, relevant topics that link to more in-depth information let you deliver information to those not actively seeking it. Plus, it’s a great way to keep your e-mail list/CRM scrubbed.
- Make sure your website is designed for mobile screens. Big graphics, wide horizontal navigations and the like don’t allow convenient communication with mobile users. Be sure to have a mobile friendly or mobile site.
- If you’re going to have a Twitter account, tweet regularly. Twitter users want to know what’s happening, daily. Product trends, governmental regulations, and trade show happenings are just a few of the things you can tweet about.
- If you have a blog, be sure to post at least three to five times a week to keep your audience engaged. The posts can—and should—be more informal and personal than your main website. Entries should encourage discussion through comments.
- Re-tweet and use hash (#) tags.
- If you have a Facebook page, the more people who’ve friended you, the better. Host a contest that exchanges trade show sponsorship points for friend acceptances. Whichever company drives the most friends gets a free sponsorship. Post regularly with all sorts of information.
- Keep Facebook and Twitter separate. Do not repost the same info to both as they each serve different audiences. Facebook is to people who have opted in by “liking” you. Twitter is mostly public and can be searched or followed by anyone with hash (#) tags.
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April 11, 2011 | 3:14 pm
Okay, so I have this old ballcap that I probably ought to get rid of. It’s seven or eight years old, has seen LOTS of wear and tear and has become pretty much so nasty that I can’t wear it out in public any more — teenage daughter is aghast. I kinda hate to throw it away though cuz I really dig the logo on the front of it.
I’d forgotten to bring appropriate head-cover-and-visorage (read: ballcap), when I went out to Tucson for my buddy Dave’s wedding, so I picked one up while tooling around the UniversIty of Arizona the morning before the ceremony. I’d seen U of A’s logo on the side of their football helmets on tv, but never really looked at it particularly closely, and as it turns out, I should have cuz it’s pretty cool. Not a smack-you-upside-the-head-with-its-cleverness kind of design, but a quietly smart bit of juxtaposition. In a nutshell, it consists of one capital letterform (“A”) floating inside of, or surrounded by, another. The inner A is of a classical persuasion, with its gently flared serifs and proportions one might imagine carved into a frieze on the acropolis. The outer is of a more recent vintage by comparison, with big ol’ slab serifs (probably popularized about the time the school was founded) boldly declaring its modernity. So, I instantly got where the designer was going in his/her attempt to suggest simultaneously dichotomy and integration: “knowledge is perpetual, and this is an institution where we roll around in it in our time and embrace the continuum — we’re a contemporary facility that doesn’t just value that which precedes us, but celebrates how the future grows from memoria — past is prologue, baby.”
No seriously, I totally got all that from one A inside another. It’s a complex idea simply and gracefully rendered: the volumes are well balanced, positive-negative where the two letterforms create a negative inner-space doesn’t hinder legibility, and the two-color approach feels utterly obvious in the very best sense. The visual representation feels perfectly expressive of the idea it manifests and it handsomely serves all of the myriad purposes and applications that are required of a high-profile visual identity component of a modern educational facility.
And It looks cool on the front of a ballcap — and mine’s off to whomever designed this one, cuz it’s always encouraging and sometimes inspiring to see ‘the art and the craft’ performed at a very high level. Go Cats.
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