I am a sports guy. It’s just the way it is. In fact, in the marketing world, all too often I find myself in situations where it’s all I can do NOT to talk about sports – looking at logos all day, wondering about the latest and greatest sports team logos – but I guess not everybody is like me. However, there are those out there who do enjoy athletics as much as I do. Some even enjoy it more, but few of them enter my daily work routine. Which is why it was refreshing for me when the Washington Wizards recently revealed their new uniforms.
Really, I couldn’t care much less about the Wizards changing the way they look. If you ask me, I’d rather focus on how many wins the team gains throughout the season. However, to the credit of those involved, it did seem that the Capitals’ popularity grew after they changed their colors back to red and blue. Granted, a certain Alexander Ovechkin may have also had something to do with the popularity, but you can’t escape the fact that the Capitals were more pleasing to watch on a fundamental, eye-catching level, post color change.
So ultimately, when I saw the new Wizards uniforms, I was just glad that Ted Leonsis understood why this city would feel better about seeing their team in the right colors, but wasn’t super excited in any regard. What surprised me, was that I actually got to talk about it. Suddenly, sports commentators, casual fans, fashionistas, and marketing professionals alike all had something to say. For once, they entered my world (weird as it may be). Whether it was a comment on the multiple disorganized-but-still-intriguing small logos the Wizards have developed as a part of the new uniforms. Or if it was an overall statement from someone older than me on how they enjoy reminiscing about the days when Washington actually was a force to be reckoned with in the professional sports realm. Either way I was just excited to have the conversation.
In one quick turn of events, radio personalities became graphic designers. Graphic designers became sports talk-show hosts. Casual fans turned into… nope, they’re still bandwagoners. And I just sat in the middle, enjoying a special moment when I didn’t feel like a total nerd for spending my morning commute debating in my head whether or not I like the Redskins logo and colors.
When you stop and think about the amount of time and money this country invests in professional sports, it only makes sense that the marketing world would notice the change in style the Wizards have adopted. But at least I got to talk about it, meshing together my professional and casual life in a way that I always hoped could happen, but never really knew would.
Check out the Leonsis blog to hear from an owner who actually understands this city: www.tedstake.com.