Day one attending South by Southwest and I am already thinking about next year’s event!
South by Southwest, or how the old-timers like to call it “South by” happens every year in Austin, TX. The event has three components, Music, Film and Interactive, the last one being the reason for me to attend. The event is packed with talks, workshops, keynotes, meet ups, exhibitors and plenty of networking.
For the next five days I will be looking for the latest interactive solutions for our clients, listening to inspirational speakers, meeting geeks from all over the world, and yes, socializing over beer and BBQ by night.
Today’s Keynote speaker was The Onion director of digital, Baratunde Thurston. He was very funny, inspirational and thought-provoking. His keynote titled “How to Read the World” was about how comedy and satire can help make sense of the world, help increase the limits of freedom of speech around the world, and how the internet and social media have helped this movement happen.