Fixation Marketing » Alexis de la Rosa http://www.fixation.com/Blog Blog Thu, 09 May 2013 18:36:42 +0000 en-US hourly 1 http://wordpress.org/?v=3.5 My journey for a great cause. http://www.fixation.com/Blog/2012/05/my-journey-for-a-great-cause/ http://www.fixation.com/Blog/2012/05/my-journey-for-a-great-cause/#comments Thu, 10 May 2012 14:41:26 +0000 Alexis de la Rosa http://www.fixation.com/Blog/?p=188 I am back in the office after an unforgettable weekend doing the Avon Walk for Breast Cancer in Washington, DC. I was one of 2,200 participants from 39 states who walked 39.3 miles over two days to help raise funds and awareness for Breast Cancer. It was an amazing experience.

At Fixation we are always thinking of new ways and ideas for our clients to create an event that sets them apart. With my professional hat on, I can think of some things the Avon Foundation for Women did right from an event experience standpoint:

  • They have a great fundraising program powered by Convio that can be accessed online. It’s super easy to use.
  • Once registered, every participant gets assigned a walking coordinator. She or he is your go-to person for any questions until the last day. And when I say anything I really mean anything.
  • The event is organized by the staff but mainly run by volunteers. I cannot tell you how grateful I was to both groups during the walk for all their patience and kindness. I was in awe of how hard they all worked as a team to make the event for walkers a memorable experience.

The customer service aspect and user friendly tools were very important in making my event experience a great one. Something else just as important was the connection part. I gained new friends and fortified my relationship with old friends and my family. I am proud of what we accomplished this weekend. We raised $5 million and 10 local breast cancer organizations will receive grants. I am already thinking of ways to get involved next year.

Thanks to my fellow Fixators, friends and family, every donation and every action, big and small, has made a positive impact and an incredibly rewarding experience.

]]> http://www.fixation.com/Blog/2012/05/my-journey-for-a-great-cause/feed/ 0 QR Codes – A Trend for 2011 http://www.fixation.com/Blog/2011/03/qr-codes-a-trend-for-2011/ http://www.fixation.com/Blog/2011/03/qr-codes-a-trend-for-2011/#comments Thu, 10 Mar 2011 15:19:07 +0000 Alexis de la Rosa http://fixation-com.tatnet.net/blog/?p=150 I’ve been hearing a lot about QR Codes (the QR stands for Quick Response) and how to use them in event marketing. This is a definite trend for 2011 and there’s a slew of ways they can be used. Everywhere I go I feel like I see them now—on signs, in direct mail pieces, emails, print ads, consumer products, museum displays, etc. QR codes can be scanned by downloading a QR reader application to a smartphone. Once scanned, they automatically pull up text, photos, videos or URLs. I think there are a lot of ways that they can be applied for trade show marketing and promotions, depending on the audience. Most will need to be educated on what a QR code is, what application is needed for scanning them, and why you have them. That’s all relatively simple to explain.

QR codes can be added to an event marketing plan. I recommend using them to lead people to a landing page with a white paper, a promotion (e.g., discount), exclusive content, special video, biz card, chance to win an iPad, etc., so there’s a payoff for the person going through the trouble of scanning the QR code. Also, by making it an interactive experience, there are ways to measure the response. If you’re interested in learning about who’s scanning QR codes, what kinds of devices they’re using and what brands are running QR code campaigns, Mashable recently published a very cool infographic about QR codes. I’d love to hear about your experience with QR codes – good and bad. Scan the QR code to email your comments.

]]> http://www.fixation.com/Blog/2011/03/qr-codes-a-trend-for-2011/feed/ 0