I was late for work today but that's okay. I stood in line in blistering heat for 3.5 hours today but that's okay, too. I now have in my possession a shiny new black iPhone 4^®. I ordered it on June 15, the first day Apple^® started accepting pre-orders. This morning, I proudly joined about 120 members of my tribe's subgroup—the pre-order folks—that stood alongside the other 400 or so general tribe members outside the Apple store in Bethesda, Maryland. I patiently waited to add to my collection of Apple products which includes an iPad^™ and MacBook^® Pro. Am I crazy? No. I am just a passionate believer in a company that consistently turns out innovative technology that makes my life easier and more enjoyable. Apple is not perfect and I don't expect it to be. But, I have faith that they will fix whatever glitches come up. Seth Godin, you'd be proud of me. I'm actively recruiting tribal members. Just ask my co-workers. If I have my way, we'll all be communicating via iPhone 4 soon.

As I stood in the 100-degree heat, I couldn't help marveling over how Apple has the ability to create this amazing buzz over a phone—and lead people to camp out to get to one!