Fixation Marketing Earns Top Agency Recognition in BtoB Magazine

Additional recognition from Web Marketing Association for best marketing email

Bethesda, MD – August 12, 2011—Fixation Marketing has secured a spot on the BtoB magazine Top Agency list for the second year in a row and also won the award for Best Marketing Email in the Web Marketing Association’s Internet Advertising Competition.

BtoB magazine, a monthly magazine that reaches more than 45,000 marketing professionals, selects Top Agencies based on criteria including the size and scope of agency business, annual revenue generation, client relationship longevity and consistency of agency staff.

“We are excited to be selected once again by BtoB for this honor,” said Jean Whiddon, Fixation Marketing President and CEO. “I love being called out as a Top Agency because Fixation boasts a strong record of business retention, new business growth and a smart and committed staff. They are the reason Fixation is a Top Agency and I am so glad BtoB thinks so too.”

In the 9th Annual Internet Advertising Competition produced by the Web Marketing Association, Fixation was honored with the Best Marketing Email for a business-to-business customer retention piece. The piece was an html e-mail hyper-linked to a flash animated e-card. It was designed by Senior Graphic Designer Jackie Clements, with an original haiku verse by Beth Wampler. View the winning entry.

“The Web Marketing Association’s annual award show draws thousands of entries,” said Mike Gallagher, Fixation’s Creative Director. “It’s a tough competition with lots of great work. Needless to say, we were psyched to win.”

Headquartered in Bethesda, Maryland, Fixation Marketing is a full-service agency specializing in creative strategy, design and interactive solutions for events and tradeshows, as well as for private, nonprofit, educational and philanthropic organizations. Fixation’s clients include Biotechnology Industry Organization (BIO International Convention), International Association of Amusement Parks & Attractions (IAAPA Attractions Expo and Asian Attractions Expo), Packaging Machinery Manufacturers Institute (PACK EXPO), Hearth, Patio & Barbecue Association (HPBExpo), Recreational Vehicle Industry Association (National RV Tradeshow) and Solar Energy Trade Shows (Solar Power International and PV America).

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Fixation Marketing hires DC creative veteran as agency Creative Director

Bethesda, MD – March 14, 2011—Washington advertising and creative veteran Mike Gallagher has recently been named Creative Director at Fixation Marketing in Bethesda, Maryland.

“Our agency was in a position to start providing even greater value to our clients,” said Jean Whiddon, Fixation’s President & CEO. “Mike’s association experience and his strong background in strategy and message development positions us to do just that. We were ready for someone with Mike’s creative ‘chops’ and we’re very excited to have him here.”

Prior to joining Fixation, Mike was running his own media-agnostic creative consultancy, where clients included The Kellogg Foundation, NASA, the IRS, and the Department of Veteran’s Affairs.

His experience also includes time as Senior Vice President, Creative Director at Porter Novelli, where he was instrumental in the development and growth of the Broadcast, Creative & Digital Group. There he led the team that created the award-winning Energy Guys campaign for the Propane Energy & Research Council. Other clients included SeaWorld, Wyeth and the American Forest & Paper Association.

Prior to Porter Novelli, Mike worked at one of the Washington region’s creative hotspots, Arnold Worldwide, as a copywriter before being promoted to Creative Director and Group Head. DC United, The Society of the Plastics Industry, McDonald’s, DeWalt and ExxonMobil all received award-winning work from Mike and his teams.

Asked why he was eager to take the creative reins at Fixation, Mike stated, “Fixation’s business model is an impressive one. Any agency that’s been growing during the past few years must be doing something right. Their strong creative product and top-notch client service have something to do with that... that and not being tithed to corporate offices in New York or elsewhere. I’m fortunate to be part of such a remarkable company.”

Fixation News

Fixation Marketing Earns Top Agency Recognition in BtoB Magazine

Fixation Marketing hires DC creative veteran as agency Creative Director