Greater Washington Sports Alliance
Greater Washington Sports Alliance (GWSA) heard opportunity knocking when they launched the brand new National Marathon in 2007. Skeptics feared that runners in the region were still stinging from a failed attempt at a DC-area marathon several years before. GWSA asked Fixation to come out of the gate strong with a new brand identity, posters and direct mail to attract affluent 24-54 year old athletes. The inaugural run attracted a crowd of more than 1000 runners, exceeding expectations. Now in its third year, the successful event has secured a lucrative sponsor and is now called the SunTrust National Marathon.
