Hearth, Patio & Barbecue Association
For HPBExpo 2010, Fixation created an eye-catching creative platform that literally features high-end backyard-living products springing from the ground. What better way to get HPBExpo customers—hearth, patio and barbecue retailers and manufacturers—thinking about springtime and outdoor fun, as well as the tradeshow that brings it all to life! This multi-media campaign appeared in print collateral and ads, on the website and in emails and helped HPBExpo 2010 attract a greater number of buying entities compared to the 2009 show, building momentum and excitement for HPBExpo 2011 in Salt Lake City.
