International Association of Amusement Parks & Attractions
For the first time in the show's 90-year history, IAAPA Attractions Expo 2009 was held in Las Vegas. Fixation knew that the city's Bright Lights would only complement all the thrills of IAAPA's Big Show. This dazzling creative provided the ideal backdrop to sell attendees and exhibitors on the excitement of the event and the Vegas location, while targeted strategies and focused tactics across audience segments helped the show realize a 10% jump in international attendees—all during one of the worst economic climates for the industry and for tradeshows.
