International Sign Association
ISA significantly increased their educational offerings at Sign Expo this year and they wanted a marketing campaign that would pump up the volume as well. Fixation's Made You Look creative theme did just that, while generating positive buzz around the event and the future of the industry. By getting the attention of attendees and exhibitors alike, and in spite of the economic downturn, the head-turning campaign helped attract 17,000 attendees, more than 1,600 exhibit booths and 500 exhibiting companies to Sign Expo 2010 in Orlando.
