Society of the Plastics Industry
To market their triennial mega-event—NPE: The International Plastics Showcase—the Society of the Plastics Industry recruited Fixation to develop an extensive integrated multimedia campaign for a worldwide audience. The campaign stretched over a 24-month period beginning in early 2007 and incorporated a flexible and translatable graphic and message platform we called “We Speak Your Language.” Now in progress, the electronic and direct mail campaign promotes the largest and most diverse plastics industry event ever held.
