National Association of Broadcasters
When the National Association of Broadcasters (NAB) launched a new event targeting video and post-production film professionals, they turned to Fixation for a campaign that would command “in-your-face” attention for NAB Post Plus. Knowing that the NAB name would carry some “street cred,” Fixation had free rein to create a bold, edgy look that incorporated the logo mark (plus sign) and spotlighted the faces of the targeted attendees.
