For their 2009-2010 season, the Wizards wanted to continue to build a solid foundation for their newly developed tagline, Character. Commitment. Connection. Fixation scored, coming up with a creative campaign that gave the words context and their meaning focus. This inspired window-pane concept played out across various media—from ads in the Post Express to season ticket packaging to Verizon Center's 6th Street banner—giving fans something exciting to see and revealing a message they could believe in.

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