Riding into 2018

Posted by Jean

December 21, 2017 | 2:00 pm

One of the many challenges of small business is to strike a balance of internal resources vs. outsourced expertise. Our goal as Fixators has always been to serve our clients with the most depth of knowledge and experience, while keeping a cost-effective model. After careful assessment and consideration, we’ve decided to go for it and …

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Yeah, We Can Do That

Posted by Jean

October 6, 2017 | 10:27 am

How many times have you said while shopping: “Oh…I didn’t know you sold those? I always forget about this place for that?” I know I have. We pigeon-hole our favorite retailers because we know them as the place to get X but never think about them when we need Y. So, in that spirit, I’m …

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What’s new in Email? Litmus Live 2017

Posted by Jackie

September 5, 2017 | 10:00 am

I recently had the opportunity to attend Litmus Live, an email design conference held annually in Boston. In my role as Interactive Art Director at Fixation, this event is top on my list of must-attends. The email landscape is constantly changing and Litmus Live helps me (and Fixation) stay abreast of the latest email trends, …

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Designing a total experience

Posted by Elizabeth

July 26, 2017 | 4:16 am

So, when I hit the road for a client show, as I did recently for the National Apartment Association, I always look forward to the “coming to life” of the above-mentioned glorious print pieces. And, the event didn’t disappoint. The experience started from the moment I stepped off the plane. From airport signage and city …

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Fixated on giving back

Posted by Julie

June 28, 2017 | 12:48 pm

Fixated on giving back One of the tasks for our team at our client NAA’s Education Conference & Exposition was to report on sessions for post-show content. I took the opportunity to sit in on the “CEOs on CSR” session because this year we’ve really challenged all Fixators to help define our version of corporate …

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The simple truth about the attendee experience

Posted by Jean

June 2, 2017 | 12:17 pm

The launch ASAE’s recent launch (May 23-24 at National Harbor) of the XDP event—Xperience Design Project—ignited a lot of engaging dialogue about creating unique customer experiences that excite attendees and leave them wanting more (read: they can’t wait for your next event). Based on feedback, XDP successfully tapped into the ideas, both big and small, …

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