At Fixation, we apply the same creativity to our staff events and try to connect and celebrate in ways that won’t overly disrupt our busy team (as you may have seen when we did our De-Stress Week). We try to up the ante every year with as much laughter, fun and silliness as we can …

There’s no way to avoid it—stress is a fact of life. But when it goes unchecked, our physical and emotional health can suffer.  With the holidays coming and projects wrapping up before year-end, we thought it was the perfect time to bring some calm to the chaos with a week’s worth of fun and relaxing …

At the heart of everything we do is how we do it – the process. Every day we must deliver on the promise to our clients to do our best work on time and on budget. Behind the scenes, there’s a whole lot of work that goes into making sure it happens that way every …

Fixation recently hired new staff members to address the growing need for more digital services. Two account team members and a designer all started on the same day—it was a whirlwind of training, orientations and paperwork! But the real work began months earlier, as we determined where to post what jobs and who to interview. …

We’ve said it a million times: “Can we get another pair of eyes on this?” You and your team have gone over it for days, even weeks. You’ve triple-checked the logo, URLs, and that block of copy 10 times (probably more), and it’s looking good. Truth is—it probably is good. But a gut check from …

Some things in life are meant to be. Long before I joined the Fixation team, my personal and professional life intersected with the agency: as a former client and during my early days as a food blogger. Shortly after getting married, my husband and I started a food blog focusing on eating in DC, Maryland …

Every year, I give a donation to my alma mater, the University of Missouri. And small though it may be, I get not one or two, but THREE thank-yous for my donation. They come in different forms—a link to a video from a student who received a scholarship, a postcard hand-signed by a student and …

Consumer expectations are at an all-time high, and it’s a challenge to not only keep up, but to stay ahead. One of the most reliable ways to earn a customer’s loyalty is by delivering a positive user experience (UX). Users are looking for brands to improve their lives and don’t have time to waste on …

How a team-building effort can illuminate staff strengths. Throughout the year, we try to find ways to let loose—game nights, happy hours, etc. You know the drill because you do it, too. During these breaks, we get to know our team beyond daily work habits—for instance, we have a movie buff, a beer snob, a …

Persona marketing helps organizations get closer to their audiences through personalized content. During the National Apartment Association’s (NAA) student-housing event, CampusConnex, I joined Kristi Fickert of 30 Lines to present a session on persona marketing. We discussed how this personalized approach can deepen a customized resident acquisition strategy to ensure you’re messaging the right ideas …