Posted by Amanda
March 11, 2019 | 4:12 pm
How a team-building effort can illuminate staff strengths. Throughout the year, we try to find ways to let loose—game nights, happy hours, etc. You know the drill because you do it, too. During these breaks, we get to know our team beyond daily work habits—for instance, we have a movie buff, a beer snob, a …
Posted by Allison
February 26, 2019 | 10:48 am
Persona marketing helps organizations get closer to their audiences through personalized content. During the National Apartment Association’s (NAA) student-housing event, CampusConnex, I joined Kristi Fickert of 30 Lines to present a session on persona marketing. We discussed how this personalized approach can deepen a customized resident acquisition strategy to ensure you’re messaging the right ideas …
Posted by Julie
January 9, 2019 | 11:17 am
Happy new year! We say this with real optimism for the year ahead, and a sigh since we’re already late on another blog post. As I started the obligatory year-end blog post in early December, I found myself putting it off, deleting drafts and generally rolling my eyes at my own copy. Why? In part …
"NAA hired Fixation because we want marketing guidance from professionals who inspire creativity, help us think strategically, push back when we're heading down a wrong path and provide a deep well of resources when we need it. With Fixation, we are confident we have the right strategic marketing partner to grow our shows."Becky Sullivan - Vice President of Communications and Marketing, National Apartment Association
