
When trouble hits, it’s important to communicate quickly. But a hasty email with too much information or a confusing message won’t be effective. Here are a few best practices to keep in mind when developing emails in the midst of a crisis of any kind.
- Put the most important information in the subject line: Early-Bird Extended
- Make the design simple – you want your reader to focus on the message, not on bells and whistles
- Only communicate the most necessary information; everyone is getting a lot of emergency- or crisis-related emails, so cut to the chase
- Be sincere – we’re in this together, and you can say it just like that
- Talk about why you’re making this change honestly and openly
- Be as positive as possible; avoid catastrophizing the situation
- Communicate as soon as you can and frequently if your situation changes
- Offer a free service of some kind to ease anxiety and support your industry
Here are a few examples: