When trouble hits, it’s important to communicate quickly. But a hasty email with too much information or a confusing message won’t be effective. Here are a few best practices to keep in mind when developing emails in the midst of a crisis of any kind.

  1. Put the most important information in the subject line: Early-Bird Extended

  2. Make the design simple – you want your reader to focus on the message, not on bells and whistles

  3. Only communicate the most necessary information; everyone is getting a lot of emergency- or crisis-related emails, so cut to the chase

  4. Be sincere – we’re in this together, and you can say it just like that

  5. Talk about why you’re making this change honestly and openly

  6. Be as positive as possible; avoid catastrophizing the situation

  7. Communicate as soon as you can and frequently if your situation changes

  8. Offer a free service of some kind to ease anxiety and support your industry

Here are a few examples:

Comments are closed.