At Fixation, we rely on procedures and protocols to ensure that the work we do meets our high standard of excellence. And as our skills, services and clients’ needs evolve and grow, we raise our standards and adapt our processes to meet that higher bar.
This spring we revamped our creative map showing how we get from client idea to finished concept. Here’s to more creativity, better work and happier clients in 2020 and beyond!
1. Discovery Meeting
Our account team and the client meet to establish goals and priorities for the campaign ahead.
2. Creative Brief
The account team outlines the strategic, creative and tactical approach to achieving client goals and priorities.
3. Campaign Kickoff
Account and creative teams review the approved creative brief and discuss relevant background and preferences our client has communicated.
4. Creative Concepting
The creative team explores potential themes and develops several concepts through sketches and taglines.
5. Internal Review & Finalization
The creative and account teams meet to discuss concepts in development and select designs to be refined and presented to the client.
6. Creative Presentation
Fixation presents creative concepts via mood boards, which showcase how each concept could play out across multiple marketing channels. We synthesize client feedback to then finalize one “winning” concept for the campaign’s launch.
7. Campaign Launch
Once the client signs off on the final concept, our creative team prepares the final files and a style guide that everyone will use for the duration of the campaign. Implementation begins!