Changes to Third-Party Cookie Use on Google and What It Means for Marketers

Posted by Anthony

April 13, 2021 | 1:13 pm

There are updates coming to Google Cookie Settings that are likely to bring up questions about what data you can track and utilize from digital advertising campaigns. It may also bring up questions that you don’t want to ask out loud, like admitting that you’re not exactly sure what a third-party cookie actually is or …

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The State of the Events Industry and Where We Go from Here

Posted by Kristen

March 5, 2021 | 5:10 pm

On February 24, Fixation hosted a virtual roundtable—The State of the Events Industry and Where We Go from Here—for a group of industry leaders and event organizers and marketers. Our goal was simple—we wanted to bring a group of clients and colleagues together to discuss critical event industry topics and tackle challenges and considerations faced …

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What’s trending in your inbox?

Posted by Jackie

February 16, 2021 | 2:04 pm

We all know by now how important email marketing is to the overall success of your marketing campaign—which is not surprising considering how highly customizable and measurable it is. It’s also a great way to support your digital channels and initiatives. So, what can you expect to be landing in your inbox in 2021? A …

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What We Left at the Office

Posted by Julie

January 21, 2021 | 4:26 pm

Happy new year! I’m sure that, like us, you’re all hoping for a better year, hoping to leave your houses and wear real clothes, to eat in a restaurant or attend a concert. Or a trade show! As we start to see vaccinations across states, we’re hoping for light at the end of the tunnel—personally …

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