Many events are doing short-turnaround strategy shifts from live events to virtual experiences, and it’s a challenge we aren’t used to tackling—particularly in a hurry and with budgets and a dozen other implications to consider. But with a few modifications and critical thinking, the same marketing tactics we use for live events can be successful …

Persona marketing helps organizations get closer to their audiences through personalized content. During the National Apartment Association’s (NAA) student-housing event, CampusConnex, I joined Kristi Fickert of 30 Lines to present a session on persona marketing. We discussed how this personalized approach can deepen a customized resident acquisition strategy to ensure you’re messaging the right ideas …