Have you ever tried getting rid of things in your closet? “Editing” is big right now, and Instagram and Netflix make it look easy and productive. Revisiting clothes you haven’t worn in a while is an overwhelming task (but what if I need this yellow sweater I haven’t worn in 8 years for a potential …

Many events are doing short-turnaround strategy shifts from live events to virtual experiences, and it’s a challenge we aren’t used to tackling—particularly in a hurry and with budgets and a dozen other implications to consider. But with a few modifications and critical thinking, the same marketing tactics we use for live events can be successful …

Persona marketing helps organizations get closer to their audiences through personalized content. During the National Apartment Association’s (NAA) student-housing event, CampusConnex, I joined Kristi Fickert of 30 Lines to present a session on persona marketing. We discussed how this personalized approach can deepen a customized resident acquisition strategy to ensure you’re messaging the right ideas …