She’s Good at Puzzles!

Posted by Amanda

March 11, 2019 | 4:12 pm

How a team-building effort can illuminate staff strengths. Throughout the year, we try to find ways to let loose—game nights, happy hours, etc. You know the drill because you do it, too. During these breaks, we get to know our team beyond daily work habits—for instance, we have a movie buff, a beer snob, a …

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Data: Careful What You Wish For

Posted by Amanda

February 28, 2018 | 11:35 am

Over the past decade or so, data—and in particular, the big kind—is the bright shiny object that associations have been chasing. Analytics provide an incredible window into who our customers are, if and how they’re engaged, and who we might be missing (and ultimately, how we get their attention). How we interpret and use data …

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