Don’t ignore direct mail. It still works.

Posted by Amelia

October 9, 2018 | 1:42 pm

These days, the digital marketing tools available are so powerful and exciting that it’s easy for us to overlook traditional channels like direct mail. Well, don’t do that. You can stay on top of new technologies while nurturing traditional channels for an effective multi-channel approach. Read on for four reasons direct mail should be a …

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5 tips for maximizing social media buzz during your event

Posted by Amelia

August 20, 2018 | 10:17 am

Social media is now a mainstay of tradeshow marketing. B2B audience targeting and performance metrics are constantly improving for Facebook, Instagram, Twitter and LinkedIn—which makes them effective tools for creating FOMO and ultimately driving attendance. Unlike other marketing channels, however, the real time to shine on social media is DURING the event. We’ve been telling …

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