What my Email Marketer Heart is Grateful For

Posted by Jackie

November 9, 2021 | 8:57 am

As an attendee of Litmus Live 2021 last week, I learned many useful technical tips and streamlined marketing strategies. However, what I was truly grateful for was the overarching message to bring the humanity back to email marketing. With the recent changes to Apple’s Mail Privacy Protection there has been a lot of concern about the loss of datapoints and how that will affect us as marketers. What do …

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What’s trending in your inbox?

Posted by Jackie

February 16, 2021 | 2:04 pm

We all know by now how important email marketing is to the overall success of your marketing campaign—which is not surprising considering how highly customizable and measurable it is. It’s also a great way to support your digital channels and initiatives. So, what can you expect to be landing in your inbox in 2021? A …

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The Best Email Stats for COVID-era Subscriber Behavior

Posted by Jackie

July 17, 2020 | 9:45 am

Over the past few weeks, we’ve seen client marketing strategies shift heavily to interactive channels, with email marketing being a campaign heavy hitter. The perennial challenge with email is to ensure your message is front and center. At Fixation, we collaborate with clients to adapt messaging, calls to action and other information to ensure their …

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