Content Development Vs. Copywriting and Why It Matters

Posted by Lori

November 2, 2020 | 3:30 pm

Content development, content marketing, content writing, copywriting. We’ve been seeing these terms thrown around a lot and sometimes used interchangeably. While related, they are not the same thing—and understanding the difference can help you develop a more effective content strategy. Content development involves researching and writing or editing anything from social media and blog posts …

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6 Tips for Writing the Best Subject Lines

Posted by Lori

August 27, 2020 | 12:28 pm

When you’re looking to improve email performance rates, start at the top—with your subject line. With people overwhelmed by the number of emails in their inboxes, your subject line has to clearly tell them, “I’m worth opening.” And you’ve only got 35 characters (for optimal mobile viewing), or up to seven words (according to this …

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