Content development, content marketing, content writing, copywriting. We’ve been seeing these terms thrown around a lot and sometimes used interchangeably. While related, they are not the same thing—and understanding the difference can help you develop a more effective content strategy. Content development involves researching and writing or editing anything from social media and blog posts …

When you’re looking to improve email performance rates, start at the top—with your subject line. With people overwhelmed by the number of emails in their inboxes, your subject line has to clearly tell them, “I’m worth opening.” And you’ve only got 35 characters (for optimal mobile viewing), or up to seven words (according to this …

It looks like Change of Plans is the defining theme of 2020, with Replacing Revenue running a close second. Here’s what you can do to adjust your event marketing theme without blowing the budget. Define your new position—what is changing and what is not? Is it just a matter of the dates and/or the venue, …