Posted by Lori
August 27, 2020 | 12:28 pm
When you’re looking to improve email performance rates, start at the top—with your subject line. With people overwhelmed by the number of emails in their inboxes, your subject line has to clearly tell them, “I’m worth opening.” And you’ve only got 35 characters (for optimal mobile viewing), or up to seven words (according to this …
Posted by Lori
June 15, 2020 | 11:12 am
It looks like Change of Plans is the defining theme of 2020, with Replacing Revenue running a close second. Here’s what you can do to adjust your event marketing theme without blowing the budget. Define your new position—what is changing and what is not? Is it just a matter of the dates and/or the venue, …
Whether it’s presentation or reporting or tactics, Fixation is always looking at ways to innovate our strategy and partnership to drive success and efficiencies.”Megan Piferi, National Apartment Association
