IAEE’s Expo Expo 2021

Posted by Rachel

December 6, 2021 | 1:24 pm

My colleague Elizabeth and I are excited to present a virtual session during IAEE’s Expo Expo 2021. The hybrid event will be held December 7-9, with the Fixation session on December 9 at 2 pm. Our session, Strategy, Creative and Messaging: Setting Your Attendee Acquisition Foundation, will explore best practices in building a smart, solid …

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5 Priorities for Your Digital Event Social Media Strategy

Posted by Rachel

May 10, 2021 | 12:06 pm

We’ve learned a lot over the past year in terms of promoting digital events. Here are the five things we focus on when planning a social media strategy for virtual events. Build excitement.It’s more important than ever to have a large social media presence leading up to and during your event—particularly a virtual event. When …

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Fixated From the Start

Posted by Rachel

June 19, 2019 | 5:21 pm

Some things in life are meant to be. Long before I joined the Fixation team, my personal and professional life intersected with the agency: as a former client and during my early days as a food blogger. Shortly after getting married, my husband and I started a food blog focusing on eating in DC, Maryland …

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Little Things = Big Impact

Posted by Rachel

July 16, 2018 | 10:45 am

I recently traveled to San Diego to attend Apartmentalize, the National Apartment Association (NAA)’s annual education conference and exposition. It was a thrill to see how the word “apartmentalize”— the theme of last year’s conference—has caught on as the new name of NAA’s signature event and has become synonymous with the energy and excitement of …

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