Don’t ignore direct mail. It still works.

Posted by Amelia

October 9, 2018 | 1:42 pm

These days, the digital marketing tools available are so powerful and exciting that it’s easy for us to overlook traditional channels like direct mail. Well, don’t do that. You can stay on top of new technologies while nurturing traditional channels for an effective multi-channel approach. Read on for four reasons direct mail should be a …

Read More

5 tips for maximizing social media buzz during your event

Posted by Amelia

August 20, 2018 | 10:17 am

Social media is now a mainstay of tradeshow marketing. B2B audience targeting and performance metrics are constantly improving for Facebook, Instagram, Twitter and LinkedIn—which makes them effective tools for creating FOMO and ultimately driving attendance. Unlike other marketing channels, however, the real time to shine on social media is DURING the event. We’ve been telling …

Read More

Little Things = Big Impact

Posted by Rachel

July 16, 2018 | 10:45 am

I recently traveled to San Diego to attend Apartmentalize, the National Apartment Association (NAA)’s annual education conference and exposition. It was a thrill to see how the word “apartmentalize”— the theme of last year’s conference—has caught on as the new name of NAA’s signature event and has become synonymous with the energy and excitement of …

Read More

Fixation Gets Ready for GDPR

Posted by The Fixation Account Team

April 20, 2018 | 1:45 pm

As we gear up for our clients’ spring events and strategies for upcoming projects, GDPR is top of mind. And, as you may have gathered from the recent wave of industry webinars and events covering GDPR rules and compliance, we’re not alone. The industry is braced for impact, so what can we expect? The skinny …

Read More

Data: Careful What You Wish For

Posted by Amanda

February 28, 2018 | 11:35 am

Over the past decade or so, data—and in particular, the big kind—is the bright shiny object that associations have been chasing. Analytics provide an incredible window into who our customers are, if and how they’re engaged, and who we might be missing (and ultimately, how we get their attention). How we interpret and use data …

Read More

Resolutions we can keep

Posted by Julie

January 18, 2018 | 11:33 am

According to U.S. News, roughly 80% of Americans give up on their resolutions by the second week of February. So what is the incentive for us to make resolutions? Isn’t it just setting us up to hit the gym and read more just to have us fall back into old habits by mid-February? At that …

Read More

Riding into 2018

Posted by Jean

December 21, 2017 | 2:00 pm

One of the many challenges of small business is to strike a balance of internal resources vs. outsourced expertise. Our goal as Fixators has always been to serve our clients with the most depth of knowledge and experience, while keeping a cost-effective model. After careful assessment and consideration, we’ve decided to go for it and …

Read More

Yeah, We Can Do That

Posted by Jean

October 6, 2017 | 10:27 am

How many times have you said while shopping: “Oh…I didn’t know you sold those? I always forget about this place for that?” I know I have. We pigeon-hole our favorite retailers because we know them as the place to get X but never think about them when we need Y. So, in that spirit, I’m …

Read More

What’s new in Email? Litmus Live 2017

Posted by Jackie

September 5, 2017 | 10:00 am

I recently had the opportunity to attend Litmus Live, an email design conference held annually in Boston. In my role as Interactive Art Director at Fixation, this event is top on my list of must-attends. The email landscape is constantly changing and Litmus Live helps me (and Fixation) stay abreast of the latest email trends, …

Read More

Designing a total experience

Posted by Elizabeth

July 26, 2017 | 4:16 am

So, when I hit the road for a client show, as I did recently for the National Apartment Association, I always look forward to the “coming to life” of the above-mentioned glorious print pieces. And, the event didn’t disappoint. The experience started from the moment I stepped off the plane. From airport signage and city …

Read More