Monday, August 30 – Pack and Prep KRISTEN (Fixation Account Director): It’s the night before my first business trip in over 17 months and I’m excited to attend the National Apartment Association’s Apartmentalize in Chicago. I’ve had plenty of time to prepare, yet I find myself running out at 6 pm for a few last …

Have you ever tried getting rid of things in your closet? “Editing” is big right now, and Instagram and Netflix make it look easy and productive. Revisiting clothes you haven’t worn in a while is an overwhelming task (but what if I need this yellow sweater I haven’t worn in 8 years for a potential …

What’s in a brand? Well, a lot of things! More than just a logo, a brand encompasses your message and your reputation. It’s both tangible and intangible. It’s not meant to be finite, but rather to grow as your company grows. To stand the test of time, your brand should be able to evolve, responding …

We’ve learned a lot over the past year in terms of promoting digital events. Here are the five things we focus on when planning a social media strategy for virtual events. Build excitement.It’s more important than ever to have a large social media presence leading up to and during your event—particularly a virtual event. When …

There are updates coming to Google Cookie Settings that are likely to bring up questions about what data you can track and utilize from digital advertising campaigns. It may also bring up questions that you don’t want to ask out loud, like admitting that you’re not exactly sure what a third-party cookie actually is or …

On February 24, Fixation hosted a virtual roundtable—The State of the Events Industry and Where We Go from Here—for a group of industry leaders and event organizers and marketers. Our goal was simple—we wanted to bring a group of clients and colleagues together to discuss critical event industry topics and tackle challenges and considerations faced …

We all know by now how important email marketing is to the overall success of your marketing campaign—which is not surprising considering how highly customizable and measurable it is. It’s also a great way to support your digital channels and initiatives. So, what can you expect to be landing in your inbox in 2021? A …

Happy new year! I’m sure that, like us, you’re all hoping for a better year, hoping to leave your houses and wear real clothes, to eat in a restaurant or attend a concert. Or a trade show! As we start to see vaccinations across states, we’re hoping for light at the end of the tunnel—personally …

As we close out this unprecedented, life-altering year, it would be easy to focus on 2020’s negatives, but my goal is to take a positive tone. For starters, it can be said that if we’re not challenged, we’re not growing. This year gave us, in our personal and professional lives, abundant opportunities for growth. Our …

Content development, content marketing, content writing, copywriting. We’ve been seeing these terms thrown around a lot and sometimes used interchangeably. While related, they are not the same thing—and understanding the difference can help you develop a more effective content strategy. Content development involves researching and writing or editing anything from social media and blog posts …