As we gear up for our clients’ spring events and strategies for upcoming projects, GDPR is top of mind. And, as you may have gathered from the recent wave of industry webinars and events covering GDPR rules and compliance, we’re not alone. The industry is braced for impact, so what can we expect? The skinny …

Over the past decade or so, data—and in particular, the big kind—is the bright shiny object that associations have been chasing. Analytics provide an incredible window into who our customers are, if and how they’re engaged, and who we might be missing (and ultimately, how we get their attention). How we interpret and use data …

According to U.S. News, roughly 80% of Americans give up on their resolutions by the second week of February. So what is the incentive for us to make resolutions? Isn’t it just setting us up to hit the gym and read more just to have us fall back into old habits by mid-February? At that …

One of the many challenges of small business is to strike a balance of internal resources vs. outsourced expertise. Our goal as Fixators has always been to serve our clients with the most depth of knowledge and experience, while keeping a cost-effective model. After careful assessment and consideration, we’ve decided to go for it and …

How many times have you said while shopping: “Oh…I didn’t know you sold those? I always forget about this place for that?” I know I have. We pigeon-hole our favorite retailers because we know them as the place to get X but never think about them when we need Y. So, in that spirit, I’m …

I recently had the opportunity to attend Litmus Live, an email design conference held annually in Boston. In my role as Interactive Art Director at Fixation, this event is top on my list of must-attends. The email landscape is constantly changing and Litmus Live helps me (and Fixation) stay abreast of the latest email trends, …

So, when I hit the road for a client show, as I did recently for the National Apartment Association, I always look forward to the “coming to life” of the above-mentioned glorious print pieces. And, the event didn’t disappoint. The experience started from the moment I stepped off the plane. From airport signage and city …

Fixated on giving back One of the tasks for our team at our client NAA’s Education Conference & Exposition was to report on sessions for post-show content. I took the opportunity to sit in on the “CEOs on CSR” session because this year we’ve really challenged all Fixators to help define our version of corporate …

The launch ASAE’s recent launch (May 23-24 at National Harbor) of the XDP event—Xperience Design Project—ignited a lot of engaging dialogue about creating unique customer experiences that excite attendees and leave them wanting more (read: they can’t wait for your next event). Based on feedback, XDP successfully tapped into the ideas, both big and small, …

Outstanding customer service. It’s no longer a differentiator but rather a “cost of entry.” If a company doesn’t care to provide memorably great customer service, they will be left behind. And even though everyone knows expectations are set high these days, it’s not an easy task to meet them. Does anyone remember a time when …