4 Ways to Keep Project
Management on Track

Posted by Amanda

October 15, 2019 | 5:50 pm

At the heart of everything we do is how we do it – the process. Every day we must deliver on the promise to our clients to do our best work on time and on budget. Behind the scenes, there’s a whole lot of work that goes into making sure it happens that way every …

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Growing Services, Growing Team

Posted by Amanda

September 23, 2019 | 3:00 pm

Fixation recently hired new staff members to address the growing need for more digital services. Two account team members and a designer all started on the same day—it was a whirlwind of training, orientations and paperwork! But the real work began months earlier, as we determined where to post what jobs and who to interview. …

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One Last Look

Posted by Amanda

July 25, 2019 | 10:17 am

We’ve said it a million times: “Can we get another pair of eyes on this?” You and your team have gone over it for days, even weeks. You’ve triple-checked the logo, URLs, and that block of copy 10 times (probably more), and it’s looking good. Truth is—it probably is good. But a gut check from …

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Fixated From the Start

Posted by Rachel

June 19, 2019 | 5:21 pm

Some things in life are meant to be. Long before I joined the Fixation team, my personal and professional life intersected with the agency: as a former client and during my early days as a food blogger. Shortly after getting married, my husband and I started a food blog focusing on eating in DC, Maryland …

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Active Gratitude

Posted by Amanda

May 14, 2019 | 8:26 pm

Every year, I give a donation to my alma mater, the University of Missouri. And small though it may be, I get not one or two, but THREE thank-yous for my donation. They come in different forms—a link to a video from a student who received a scholarship, a postcard hand-signed by a student and …

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Designing Positive User Experiences

Posted by Christy

April 16, 2019 | 1:06 pm

Consumer expectations are at an all-time high, and it’s a challenge to not only keep up, but to stay ahead. One of the most reliable ways to earn a customer’s loyalty is by delivering a positive user experience (UX). Users are looking for brands to improve their lives and don’t have time to waste on …

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She’s Good at Puzzles!

Posted by Amanda

March 11, 2019 | 4:12 pm

How a team-building effort can illuminate staff strengths. Throughout the year, we try to find ways to let loose—game nights, happy hours, etc. You know the drill because you do it, too. During these breaks, we get to know our team beyond daily work habits—for instance, we have a movie buff, a beer snob, a …

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Better Experiences

Posted by Allison

February 26, 2019 | 10:48 am

Persona marketing helps organizations get closer to their audiences through personalized content. During the National Apartment Association’s (NAA) student-housing event, CampusConnex, I joined Kristi Fickert of 30 Lines to present a session on persona marketing. We discussed how this personalized approach can deepen a customized resident acquisition strategy to ensure you’re messaging the right ideas …

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Slogging through the Blog

Posted by Julie

January 9, 2019 | 11:17 am

Happy new year! We say this with real optimism for the year ahead, and a sigh since we’re already late on another blog post. As I started the obligatory year-end blog post in early December, I found myself putting it off, deleting drafts and generally rolling my eyes at my own copy. Why? In part …

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Don’t ignore direct mail. It still works.

Posted by Amelia

October 9, 2018 | 1:42 pm

These days, the digital marketing tools available are so powerful and exciting that it’s easy for us to overlook traditional channels like direct mail. Well, don’t do that. You can stay on top of new technologies while nurturing traditional channels for an effective multi-channel approach. Read on for four reasons direct mail should be a …

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