As we put together our holiday card and year-end blog, we found ourselves, once again, a bit stuck on what to say. The “please deliver us from this mess” was our theme from last year to some degree, and we saw how that turned out! 2021 provided just as many—if not more—challenges for our staff, …

My colleague Elizabeth and I are excited to present a virtual session during IAEE’s Expo Expo 2021. The hybrid event will be held December 7-9, with the Fixation session on December 9 at 2 pm. Our session, Strategy, Creative and Messaging: Setting Your Attendee Acquisition Foundation, will explore best practices in building a smart, solid …

As an attendee of Litmus Live 2021 last week, I learned many useful technical tips and streamlined marketing strategies. However, what I was truly grateful for was the overarching message to bring the humanity back to email marketing. With the recent changes to Apple’s Mail Privacy Protection there has been a lot of concern about the loss of datapoints and how that will affect us as marketers. What do …

Monday, August 30 – Pack and Prep KRISTEN (Fixation Account Director): It’s the night before my first business trip in over 17 months and I’m excited to attend the National Apartment Association’s Apartmentalize in Chicago. I’ve had plenty of time to prepare, yet I find myself running out at 6 pm for a few last …

Have you ever tried getting rid of things in your closet? “Editing” is big right now, and Instagram and Netflix make it look easy and productive. Revisiting clothes you haven’t worn in a while is an overwhelming task (but what if I need this yellow sweater I haven’t worn in 8 years for a potential …

What’s in a brand? Well, a lot of things! More than just a logo, a brand encompasses your message and your reputation. It’s both tangible and intangible. It’s not meant to be finite, but rather to grow as your company grows. To stand the test of time, your brand should be able to evolve, responding …

We’ve learned a lot over the past year in terms of promoting digital events. Here are the five things we focus on when planning a social media strategy for virtual events. Build excitement.It’s more important than ever to have a large social media presence leading up to and during your event—particularly a virtual event. When …

There are updates coming to Google Cookie Settings that are likely to bring up questions about what data you can track and utilize from digital advertising campaigns. It may also bring up questions that you don’t want to ask out loud, like admitting that you’re not exactly sure what a third-party cookie actually is or …

On February 24, Fixation hosted a virtual roundtable—The State of the Events Industry and Where We Go from Here—for a group of industry leaders and event organizers and marketers. Our goal was simple—we wanted to bring a group of clients and colleagues together to discuss critical event industry topics and tackle challenges and considerations faced …

We all know by now how important email marketing is to the overall success of your marketing campaign—which is not surprising considering how highly customizable and measurable it is. It’s also a great way to support your digital channels and initiatives. So, what can you expect to be landing in your inbox in 2021? A …