Persona marketing helps organizations get closer to their audiences through personalized content. During the National Apartment Association’s (NAA) student-housing event, CampusConnex, I joined Kristi Fickert of 30 Lines to present a session on persona marketing. We discussed how this personalized approach can deepen a customized resident acquisition strategy to ensure you’re messaging the right ideas …

Happy new year! We say this with real optimism for the year ahead, and a sigh since we’re already late on another blog post. As I started the obligatory year-end blog post in early December, I found myself putting it off, deleting drafts and generally rolling my eyes at my own copy. Why? In part …

These days, the digital marketing tools available are so powerful and exciting that it’s easy for us to overlook traditional channels like direct mail. Well, don’t do that. You can stay on top of new technologies while nurturing traditional channels for an effective multi-channel approach. Read on for four reasons direct mail should be a …

Social media is now a mainstay of tradeshow marketing. B2B audience targeting and performance metrics are constantly improving for Facebook, Instagram, Twitter and LinkedIn—which makes them effective tools for creating FOMO and ultimately driving attendance. Unlike other marketing channels, however, the real time to shine on social media is DURING the event. We’ve been telling …

I recently traveled to San Diego to attend Apartmentalize, the National Apartment Association (NAA)’s annual education conference and exposition. It was a thrill to see how the word “apartmentalize”— the theme of last year’s conference—has caught on as the new name of NAA’s signature event and has become synonymous with the energy and excitement of …

As we gear up for our clients’ spring events and strategies for upcoming projects, GDPR is top of mind. And, as you may have gathered from the recent wave of industry webinars and events covering GDPR rules and compliance, we’re not alone. The industry is braced for impact, so what can we expect? The skinny …

Over the past decade or so, data—and in particular, the big kind—is the bright shiny object that associations have been chasing. Analytics provide an incredible window into who our customers are, if and how they’re engaged, and who we might be missing (and ultimately, how we get their attention). How we interpret and use data …

According to U.S. News, roughly 80% of Americans give up on their resolutions by the second week of February. So what is the incentive for us to make resolutions? Isn’t it just setting us up to hit the gym and read more just to have us fall back into old habits by mid-February? At that …