Happy new year! I’m sure that, like us, you’re all hoping for a better year, hoping to leave your houses and wear real clothes, to eat in a restaurant or attend a concert. Or a trade show! As we start to see vaccinations across states, we’re hoping for light at the end of the tunnel—personally …

As we close out this unprecedented, life-altering year, it would be easy to focus on 2020’s negatives, but my goal is to take a positive tone. For starters, it can be said that if we’re not challenged, we’re not growing. This year gave us, in our personal and professional lives, abundant opportunities for growth. Our …

Content development, content marketing, content writing, copywriting. We’ve been seeing these terms thrown around a lot and sometimes used interchangeably. While related, they are not the same thing—and understanding the difference can help you develop a more effective content strategy. Content development involves researching and writing or editing anything from social media and blog posts …

As a college junior back in 2014, I was fully engaged in my video production class. The biggest takeaway from the class: Never take vertical videos! That advice aged horribly. There was a time when vertical video was the ugly stepchild of the video production world. Professional video creators rejected the notion that anyone could …

When you’re looking to improve email performance rates, start at the top—with your subject line. With people overwhelmed by the number of emails in their inboxes, your subject line has to clearly tell them, “I’m worth opening.” And you’ve only got 35 characters (for optimal mobile viewing), or up to seven words (according to this …

Remember the feeling of victory when you found the perfect show shot—the one with a bustling show floor, folks crowded around booths chatting, shaking hands and smiling? Those were the days. There’s a special kind of energy that is conveyed when you see large gatherings of colleagues sharing ideas and engaging on the latest ideas …

Over the past few weeks, we’ve seen client marketing strategies shift heavily to interactive channels, with email marketing being a campaign heavy hitter. The perennial challenge with email is to ensure your message is front and center. At Fixation, we collaborate with clients to adapt messaging, calls to action and other information to ensure their …

Regardless of what type of event you’re holding, you need to meet your registration goals. At Fixation, this is what we do for our clients. And we like to talk about it. Wayyyyyy back in pre-pandemic December 2019, Julie Parsons did a rapid-fire session with one of our clients at IAEE’s Expo! Expo! about how …

It looks like Change of Plans is the defining theme of 2020, with Replacing Revenue running a close second. Here’s what you can do to adjust your event marketing theme without blowing the budget. Define your new position—what is changing and what is not? Is it just a matter of the dates and/or the venue, …

Many events are doing short-turnaround strategy shifts from live events to virtual experiences, and it’s a challenge we aren’t used to tackling—particularly in a hurry and with budgets and a dozen other implications to consider. But with a few modifications and critical thinking, the same marketing tactics we use for live events can be successful …