I recently traveled to San Diego to attend Apartmentalize, the National Apartment Association (NAA)’s annual education conference and exposition. It was a thrill to see how the word “apartmentalize”— the theme of last year’s conference—has caught on as the new name of NAA’s signature event and has become synonymous with the energy and excitement of …

As we gear up for our clients’ spring events and strategies for upcoming projects, GDPR is top of mind. And, as you may have gathered from the recent wave of industry webinars and events covering GDPR rules and compliance, we’re not alone. The industry is braced for impact, so what can we expect? The skinny …

Over the past decade or so, data—and in particular, the big kind—is the bright shiny object that associations have been chasing. Analytics provide an incredible window into who our customers are, if and how they’re engaged, and who we might be missing (and ultimately, how we get their attention). How we interpret and use data …

According to U.S. News, roughly 80% of Americans give up on their resolutions by the second week of February. So what is the incentive for us to make resolutions? Isn’t it just setting us up to hit the gym and read more just to have us fall back into old habits by mid-February? At that …