Regardless of what type of event you’re holding, you need to meet your registration goals. At Fixation, this is what we do for our clients. And we like to talk about it. Wayyyyyy back in pre-pandemic December 2019, Julie Parsons did a rapid-fire session with one of our clients at IAEE’s Expo! Expo! about how …

It looks like Change of Plans is the defining theme of 2020, with Replacing Revenue running a close second. Here’s what you can do to adjust your event marketing theme without blowing the budget. Define your new position—what is changing and what is not? Is it just a matter of the dates and/or the venue, …

Many events are doing short-turnaround strategy shifts from live events to virtual experiences, and it’s a challenge we aren’t used to tackling—particularly in a hurry and with budgets and a dozen other implications to consider. But with a few modifications and critical thinking, the same marketing tactics we use for live events can be successful …

At Fixation, we rely on procedures and protocols to ensure that the work we do meets our high standard of excellence. And as our skills, services and clients’ needs evolve and grow, we raise our standards and adapt our processes to meet that higher bar.   This spring we revamped our creative map showing how we …

As we continue to work with our clients and partners on necessary transitions and changes, we are also (like many of you) exploring new ways to learn, grow and be entertained.  In the spirit of being in this together, we would like to share a selection of what Fixation team members are enjoying between conference …

Many of us are finding this is a good time to go through our lives and clean house—declutter the basement, clear off the computer desktop, donate old clothes/toys etc. For me, it was the bookshelf that was adding to my quarantine angst: Do we need all this? What can I donate? Or—what could I use …

As every article, blog post, social media meme and news report has said on repeat for the last month, these are trying and uncertain times for everyone. We just waved goodbye and hung up on our second Zoom all-staff meeting, which served as a business update, client check-in, Tiger King therapy session and chance to …

When trouble hits, it’s important to communicate quickly. But a hasty email with too much information or a confusing message won’t be effective. Here are a few best practices to keep in mind when developing emails in the midst of a crisis of any kind. Here are a few examples: National Apartment Association – Apartmentalize …

A few months back, we talked about how process was at the heart of what we do. We have tools, procedures and schedules to help us create great work every time. Raw material (content) is the necessary foundation for that great work. So, if process is the heart, then content is the brain of excellent …

For many, a new year (decade!) is a chance to clear out the cobwebs and start fresh with new goals. As you can see from our vision board, our team is interested in bringing more exercise, book-reading, travel and education into their lives. At the office, it’s time to start anew with less clutter. That …