Yeah, We Can Do That

Posted by Jean

October 6, 2017 | 10:27 am

How many times have you said while shopping: “Oh…I didn’t know you sold those? I always forget about this place for that?” I know I have. We pigeon-hole our favorite retailers because we know them as the place to get X but never think about them when we need Y. So, in that spirit, I’m …

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What’s it going to take to win—and keep—the business?

Posted by Jean

November 17, 2016 | 7:28 pm

Outstanding customer service. It’s no longer a differentiator but rather a “cost of entry.” If a company doesn’t care to provide memorably great customer service, they will be left behind. And even though everyone knows expectations are set high these days, it’s not an easy task to meet them. Does anyone remember a time when …

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Timing is (mostly) everything

Posted by Elizabeth

March 8, 2016 | 12:31 pm

In the last decade there has been a quiet rumbling, a slow but steady cultural shift that has allowed women to have an empowering presence in media. Big brands have given women the voice to tell their story. From Dove to Nike to Dodge Ram to Brawny, women have been asked to participate in more …

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The tradeshow machine: 5 ways to keep it all running smoothly

Posted by Jean

February 16, 2016 | 10:41 am

Think about all the resources required to execute a successful trade show—marketing, PR, general contractors, publications, consultants, utilities, labor to name just a few. It’s truly a remarkable feat. Every resource requires ongoing human interaction. At Fixation Marketing, we’ve worked with many different tradeshow clients and marketing service providers over the years. When asked to …

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