Posted by Jackie
February 16, 2021 | 2:04 pm
We all know by now how important email marketing is to the overall success of your marketing campaign—which is not surprising considering how highly customizable and measurable it is. It’s also a great way to support your digital channels and initiatives. So, what can you expect to be landing in your inbox in 2021? A …
Posted by Lori
August 27, 2020 | 12:28 pm
When you’re looking to improve email performance rates, start at the top—with your subject line. With people overwhelmed by the number of emails in their inboxes, your subject line has to clearly tell them, “I’m worth opening.” And you’ve only got 35 characters (for optimal mobile viewing), or up to seven words (according to this …
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