4 Ways to Keep Project
Management on Track

Posted by Amanda

October 15, 2019 | 5:50 pm

At the heart of everything we do is how we do it – the process. Every day we must deliver on the promise to our clients to do our best work on time and on budget. Behind the scenes, there’s a whole lot of work that goes into making sure it happens that way every …

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One Last Look

Posted by Amanda

July 25, 2019 | 10:17 am

We’ve said it a million times: “Can we get another pair of eyes on this?” You and your team have gone over it for days, even weeks. You’ve triple-checked the logo, URLs, and that block of copy 10 times (probably more), and it’s looking good. Truth is—it probably is good. But a gut check from …

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Slogging through the Blog

Posted by Julie

January 9, 2019 | 11:17 am

Happy new year! We say this with real optimism for the year ahead, and a sigh since we’re already late on another blog post. As I started the obligatory year-end blog post in early December, I found myself putting it off, deleting drafts and generally rolling my eyes at my own copy. Why? In part …

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Don’t ignore direct mail. It still works.

Posted by Amelia

October 9, 2018 | 1:42 pm

These days, the digital marketing tools available are so powerful and exciting that it’s easy for us to overlook traditional channels like direct mail. Well, don’t do that. You can stay on top of new technologies while nurturing traditional channels for an effective multi-channel approach. Read on for four reasons direct mail should be a …

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Little Things = Big Impact

Posted by Rachel

July 16, 2018 | 10:45 am

I recently traveled to San Diego to attend Apartmentalize, the National Apartment Association (NAA)’s annual education conference and exposition. It was a thrill to see how the word “apartmentalize”— the theme of last year’s conference—has caught on as the new name of NAA’s signature event and has become synonymous with the energy and excitement of …

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Fixation Gets Ready for GDPR

Posted by The Fixation Account Team

April 20, 2018 | 1:45 pm

As we gear up for our clients’ spring events and strategies for upcoming projects, GDPR is top of mind. And, as you may have gathered from the recent wave of industry webinars and events covering GDPR rules and compliance, we’re not alone. The industry is braced for impact, so what can we expect? The skinny …

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Data: Careful What You Wish For

Posted by Amanda

February 28, 2018 | 11:35 am

Over the past decade or so, data—and in particular, the big kind—is the bright shiny object that associations have been chasing. Analytics provide an incredible window into who our customers are, if and how they’re engaged, and who we might be missing (and ultimately, how we get their attention). How we interpret and use data …

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Resolutions we can keep

Posted by Julie

January 18, 2018 | 11:33 am

According to U.S. News, roughly 80% of Americans give up on their resolutions by the second week of February. So what is the incentive for us to make resolutions? Isn’t it just setting us up to hit the gym and read more just to have us fall back into old habits by mid-February? At that …

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