Data: Careful What You Wish For

Posted by Amanda

February 28, 2018 | 11:35 am

Over the past decade or so, data—and in particular, the big kind—is the bright shiny object that associations have been chasing. Analytics provide an incredible window into who our customers are, if and how they’re engaged, and who we might be missing (and ultimately, how we get their attention). How we interpret and use data …

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Resolutions we can keep

Posted by Julie

January 18, 2018 | 11:33 am

According to U.S. News, roughly 80% of Americans give up on their resolutions by the second week of February. So what is the incentive for us to make resolutions? Isn’t it just setting us up to hit the gym and read more just to have us fall back into old habits by mid-February? At that …

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The simple truth about the attendee experience

Posted by Jean

June 2, 2017 | 12:17 pm

The launch ASAE’s recent launch (May 23-24 at National Harbor) of the XDP event—Xperience Design Project—ignited a lot of engaging dialogue about creating unique customer experiences that excite attendees and leave them wanting more (read: they can’t wait for your next event). Based on feedback, XDP successfully tapped into the ideas, both big and small, …

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The tradeshow machine: 5 ways to keep it all running smoothly

Posted by Jean

February 16, 2016 | 10:41 am

Think about all the resources required to execute a successful trade show—marketing, PR, general contractors, publications, consultants, utilities, labor to name just a few. It’s truly a remarkable feat. Every resource requires ongoing human interaction. At Fixation Marketing, we’ve worked with many different tradeshow clients and marketing service providers over the years. When asked to …

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Strength in numbers – Paris and the event industry persevere

Posted by Jean

January 27, 2016 | 11:27 am

With “breaking news” of terrorism greeting us weekly, if not daily, people around the world empathize with the affected cities and regions and the perseverance of residents as they push on with courage and strength. Those of us in the tradeshow business can’t help also thinking about the convention and tourism professionals in the affected …

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