10 Tips to Increase Event Registration

Posted by Amanda

July 7, 2020 | 1:35 pm

Regardless of what type of event you’re holding, you need to meet your registration goals. At Fixation, this is what we do for our clients. And we like to talk about it. Wayyyyyy back in pre-pandemic December 2019, Julie Parsons did a rapid-fire session with one of our clients at IAEE’s Expo! Expo! about how …

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Live to Virtual: 6 Tips for Pivoting to a New Strategy and Platform

Posted by Allison

June 3, 2020 | 5:57 pm

Many events are doing short-turnaround strategy shifts from live events to virtual experiences, and it’s a challenge we aren’t used to tackling—particularly in a hurry and with budgets and a dozen other implications to consider. But with a few modifications and critical thinking, the same marketing tactics we use for live events can be successful …

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Getting creative is a process!

Posted by Elizabeth

May 21, 2020 | 9:07 pm

At Fixation, we rely on procedures and protocols to ensure that the work we do meets our high standard of excellence. And as our skills, services and clients’ needs evolve and grow, we raise our standards and adapt our processes to meet that higher bar.   This spring we revamped our creative map showing how we …

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What We’re Fixated On

Posted by Amanda

May 7, 2020 | 12:01 pm

As we continue to work with our clients and partners on necessary transitions and changes, we are also (like many of you) exploring new ways to learn, grow and be entertained.  In the spirit of being in this together, we would like to share a selection of what Fixation team members are enjoying between conference …

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Throwback Book Club: Made to Stick

Posted by Amanda

April 28, 2020 | 3:50 pm

Many of us are finding this is a good time to go through our lives and clean house—declutter the basement, clear off the computer desktop, donate old clothes/toys etc. For me, it was the bookshelf that was adding to my quarantine angst: Do we need all this? What can I donate? Or—what could I use …

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Fixators, thank you

Posted by Julie

April 22, 2020 | 12:53 pm

As every article, blog post, social media meme and news report has said on repeat for the last month, these are trying and uncertain times for everyone. We just waved goodbye and hung up on our second Zoom all-staff meeting, which served as a business update, client check-in, Tiger King therapy session and chance to …

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Three Must-Haves for a Successful Content Project

Posted by Amanda

February 21, 2020 | 4:37 pm

A few months back, we talked about how process was at the heart of what we do. We have tools, procedures and schedules to help us create great work every time. Raw material (content) is the necessary foundation for that great work. So, if process is the heart, then content is the brain of excellent …

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14 Discoveries from the Vault

Posted by Amanda

January 21, 2020 | 1:42 pm

For many, a new year (decade!) is a chance to clear out the cobwebs and start fresh with new goals. As you can see from our vision board, our team is interested in bringing more exercise, book-reading, travel and education into their lives. At the office, it’s time to start anew with less clutter. That …

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Fixation Holiday Cheer in 5 Easy Steps

Posted by Amanda

December 18, 2019 | 1:22 pm

At Fixation, we apply the same creativity to our staff events and try to connect and celebrate in ways that won’t overly disrupt our busy team (as you may have seen when we did our De-Stress Week). We try to up the ante every year with as much laughter, fun and silliness as we can …

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