One Last Look

Posted by Amanda

July 25, 2019 | 10:17 am

We’ve said it a million times: “Can we get another pair of eyes on this?” You and your team have gone over it for days, even weeks. You’ve triple-checked the logo, URLs, and that block of copy 10 times (probably more), and it’s looking good. Truth is—it probably is good. But a gut check from …

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Fixated From the Start

Posted by Rachel

June 19, 2019 | 5:21 pm

Some things in life are meant to be. Long before I joined the Fixation team, my personal and professional life intersected with the agency: as a former client and during my early days as a food blogger. Shortly after getting married, my husband and I started a food blog focusing on eating in DC, Maryland …

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Active Gratitude

Posted by Amanda

May 14, 2019 | 8:26 pm

Every year, I give a donation to my alma mater, the University of Missouri. And small though it may be, I get not one or two, but THREE thank-yous for my donation. They come in different forms—a link to a video from a student who received a scholarship, a postcard hand-signed by a student and …

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Designing Positive User Experiences

Posted by Christy

April 16, 2019 | 1:06 pm

Consumer expectations are at an all-time high, and it’s a challenge to not only keep up, but to stay ahead. One of the most reliable ways to earn a customer’s loyalty is by delivering a positive user experience (UX). Users are looking for brands to improve their lives and don’t have time to waste on …

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She’s Good at Puzzles!

Posted by Amanda

March 11, 2019 | 4:12 pm

How a team-building effort can illuminate staff strengths. Throughout the year, we try to find ways to let loose—game nights, happy hours, etc. You know the drill because you do it, too. During these breaks, we get to know our team beyond daily work habits—for instance, we have a movie buff, a beer snob, a …

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Better Experiences

Posted by Allison

February 26, 2019 | 10:48 am

Persona marketing helps organizations get closer to their audiences through personalized content. During the National Apartment Association’s (NAA) student-housing event, CampusConnex, I joined Kristi Fickert of 30 Lines to present a session on persona marketing. We discussed how this personalized approach can deepen a customized resident acquisition strategy to ensure you’re messaging the right ideas …

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5 tips for maximizing social media buzz during your event

Posted by Amelia

August 20, 2018 | 10:17 am

Social media is now a mainstay of tradeshow marketing. B2B audience targeting and performance metrics are constantly improving for Facebook, Instagram, Twitter and LinkedIn—which makes them effective tools for creating FOMO and ultimately driving attendance. Unlike other marketing channels, however, the real time to shine on social media is DURING the event. We’ve been telling …

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Data: Careful What You Wish For

Posted by Amanda

February 28, 2018 | 11:35 am

Over the past decade or so, data—and in particular, the big kind—is the bright shiny object that associations have been chasing. Analytics provide an incredible window into who our customers are, if and how they’re engaged, and who we might be missing (and ultimately, how we get their attention). How we interpret and use data …

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