Designing Positive User Experiences

Posted by Jackie

April 16, 2019 | 1:06 pm

By Christy Kingsbury Consumer expectations are at an all-time high, and it’s a challenge to not only keep up, but to stay ahead. One of the most reliable ways to earn a customer’s loyalty is by delivering a positive user experience (UX). Users are looking for brands to improve their lives and don’t have time …

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She’s Good at Puzzles!

Posted by Amanda

March 11, 2019 | 4:12 pm

How a team-building effort can illuminate staff strengths. Throughout the year, we try to find ways to let loose—game nights, happy hours, etc. You know the drill because you do it, too. During these breaks, we get to know our team beyond daily work habits—for instance, we have a movie buff, a beer snob, a …

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Better Experiences

Posted by Allison

February 26, 2019 | 10:48 am

Persona marketing helps organizations get closer to their audiences through personalized content. During the National Apartment Association’s (NAA) student-housing event, CampusConnex, I joined Kristi Fickert of 30 Lines to present a session on persona marketing. We discussed how this personalized approach can deepen a customized resident acquisition strategy to ensure you’re messaging the right ideas …

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5 tips for maximizing social media buzz during your event

Posted by Amelia

August 20, 2018 | 10:17 am

Social media is now a mainstay of tradeshow marketing. B2B audience targeting and performance metrics are constantly improving for Facebook, Instagram, Twitter and LinkedIn—which makes them effective tools for creating FOMO and ultimately driving attendance. Unlike other marketing channels, however, the real time to shine on social media is DURING the event. We’ve been telling …

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Data: Careful What You Wish For

Posted by Amanda

February 28, 2018 | 11:35 am

Over the past decade or so, data—and in particular, the big kind—is the bright shiny object that associations have been chasing. Analytics provide an incredible window into who our customers are, if and how they’re engaged, and who we might be missing (and ultimately, how we get their attention). How we interpret and use data …

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Fixated on giving back

Posted by Julie

June 28, 2017 | 12:48 pm

Fixated on giving back One of the tasks for our team at our client NAA’s Education Conference & Exposition was to report on sessions for post-show content. I took the opportunity to sit in on the “CEOs on CSR” session because this year we’ve really challenged all Fixators to help define our version of corporate …

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Do you love your attendees enough?

Posted by Jean

April 19, 2016 | 10:07 am

“The ‘New Coke’ didn’t fail because of poor marketing. It failed because it tasted bad,” my client reminded me the other day. He used the infamous 1985 New Coke rollout to emphasize that awesome marketing can’t fix everything. His point was that, first and foremost, the product you’re marketing needs to be pretty darn good. …

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Strength in numbers – Paris and the event industry persevere

Posted by Jean

January 27, 2016 | 11:27 am

With “breaking news” of terrorism greeting us weekly, if not daily, people around the world empathize with the affected cities and regions and the perseverance of residents as they push on with courage and strength. Those of us in the tradeshow business can’t help also thinking about the convention and tourism professionals in the affected …

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