Can Manufacturers Institute’s “Open Up to Cans” Video Wins Silver

Bethesda, MD—Can Manufacturers Institute (CMI), in partnership with Fixation Marketing, received a Silver Award in the 2015 All Media Contest, sponsored by Association TRENDS Magazine. The winning entry, a custom video with two-minute and 60-second versions, was written, designed and produced by Fixation for CMI’s “Open Up to Cans” B2B campaign. The Award was presented on Friday, March 4, at the annual Salute to Association Excellence awards luncheon.

Now in its 37th year, Salute to Excellence draws a crowd of more than 500 leading association professionals each year to the Capital Hilton in Washington, DC, to honor the best in the association industry.

“Open Up to Cans” is a research-based awareness campaign designed to educate and inform beverage brand owners about the benefits of aluminum cans. The winning video is part of a tool kit that shares the attributes important in making a packaging decision-taste, branding, product protection, performance and sustainability.

“Fixation has been a strategic and creative partner to CMI since 2013.The ‘Open Up to Cans’ B2B campaign, and the previous ‘Cans: The Smart and Sustainable Solution’ campaign, help CMI communicate a great story—that aluminum beverage cans are not only the environmentally responsible packaging choice but also superior packaging for protecting product integrity and showcasing beverage brands and graphics,” said Sherrie Rosenblatt, CMI vice president of marketing and communications.

CMI is the national trade association representing the metal can manufacturing industry and its suppliers in the United States. Its members are committed to providing safe, nutritious and refreshing canned food and beverages to consumers.


Fixation Marketing is a WBENC-certified, woman-owned, full-service marketing communications company with a specialty in integrated attendance, exhibit sales and membership campaigns for associations, trade shows and events.