Fixation Lends Creativity to Washington Animal Rescue League Campaign to Save Over 800 Lives

Bethesda, MD—Fixation Marketing congratulates the Washington Animal Rescue League (WARL) for saving the lives of over 800 animals in three months and receiving a $35,000 grant as a result of the ASPCA Rachael Ray $100K Challenge, a national competition among shelters to break their own records in finding homes for rescued dogs and cats. A longtime partner and supporter of WARL, Fixation developed the campaign’s winning and engaging creative, “Rescue Pets Bring out the Human in All of Us.”

WARL provides shelter to animals from across the Washington, D.C., region, and in 2013, the nonprofit is projected to place a record number of pets—more than 2,000—in homes. The campaign’s concept, which was primarily represented on ads, banners and posters, took an unconventional approach to animal protection and adoption efforts by embracing the playfulness and pleasure that owners get from their rescued pets.

“Fixation Marketing created a fantastic campaign for our adoption efforts over the past six months,” said Bob Ramin, CEO of WARL.”We asked for a unique, light-hearted and eye-catching look that would help us attract new adopters to our shelter, and the campaign accomplished exactly that. We will set a record for adoptions this year, and Fixation’s marketing efforts are a big part of that accomplishment. They continue to be a treasured partner.”

“We’re honored to support WARL and their amazing dedication to animal welfare—an issue we’re positively obsessed with,” said Jean Whiddon, president & CEO of Fixation. “It was our great pleasure to lend our creativity to build awareness around this campaign. I’m a firm believer that spending a portion of our talents giving back to the community makes us more well-rounded professionals.”

To continue giving back, Fixation has partnered with WARL to organize a local holiday food drive in Bethesda to collect dog and cat food, as well as toys and basic supplies, for low-income families with animal companions.

Fixation Marketing is a WBENC-certified, woman-owned, full-service marketing communications company with a specialty in integrated attendance and exhibit sales campaigns for associations, trade shows and events.