Fixation Marketing Enhances Account Services Team

Bethesda, MD—Fixation Marketing has announced the addition of three new staff members to its account services team.

Carrie Dudley
Carrie Dudley
Holly Filipiak
Holly Filipiak
Kerissa Eineker
Kerissa Eineker

Account Manager Carrie Dudley brings over 15 years of experience in strategic leadership, account management, event marketing and product positioning to Fixation. Most recently, Dudley was VP Director of Event Marketing for GKV in Baltimore and has worked with major national brands such as Pandora Jewelry and Snyder’s of Hanover, well-known healthcare companies such as Aetna and CareFirst, and several Maryland-based clients, including the Baltimore Ravens. At Fixation, Carrie puts that experience to work for clients from the Can Manufacturers Institute (CMI), International Premium Cigar & Pipe Retailers (IPCPR), Water Environment Federation (WEF), Recreation Vehicle Industry Association (RVIA) and PMMI, The Association for Packaging and Processing Technologies.

“Carrie’s background in experiential marketing, grassroots outreach and event promotion and production blew us away,” remarked Jean Whiddon, Fixation’s President and CEO. “We are thrilled to be able to offer clients such as CMI her expertise in reaching brand owners through event activation and online content sharing.”

Holly Filipiak has joined the team as Senior Account Executive, working closely with PMMI on their launch of ProFood Tech, a new food and beverage processing event. With a BA in Marketing and International Relations and MBA in Management, Holly is a skillful manager of marketing program logistics and budgets. She comes to Fixation from a senior position at Vivabox where she worked with cosmetics retailer Sephora, but got her start as a marketing assistant in the trade show industry.

A recent graduate of Rutgers University’s School of Communication and Information, Kerissa Eineker is Fixation’s new Account Services Coordinator. Kerissa honed her customer service skills in sales and recruiting for The BOSS Group, managing the company’s social media platforms.

“Holly and Kerissa exemplify the ‘dynamically optimistic’ spirit of Fixation,” said Whiddon, “Their energy and passion for marketing seem to elevate every project they touch.”

Fixation Marketing is a WBENC-certified, woman-owned, full-service marketing communications company with a specialty in integrated attendance and exhibit sales campaigns for associations, trade shows and events.

For more information, contact Jean Whiddon at jean@fixation.com or John Henderson at johnh@fixation.com.