Fixation Marketing Expands Services, Staff and Resources through Strategic Merger

Bethesda, MD—Fixation Marketing has expanded its resources through a merger with FORT Group Inc., a full-service marketing agency based in Ridgefield Park, NJ. FORT Group acquired Fixation from President & CEO Jean Whiddon, who has worked at Fixation since 1993 and acquired the company in 2000.


Fixation + Fort

“We are incredibly excited to see this merger come to fruition because it’s been in discussion for a long time,” Whiddon said. “We found the right partner, one that would add capabilities in all the right areas—media, digital, video and website development—but still allow Fixation to run as it always has with emphasis on strategy and service.”

FORT manages a robust client list across the consumer, health care, nonprofit and financial sectors. FORT’s in-house services include digital marketing and strategy, web development and design, video production and media buying.

“We’re bringing together two companies with long histories and shared values and it’s just the perfect fit,” said FORT Group President & CEO Frank DiGioia. “FORT will bolster Fixation’s resources in critical areas and Fixation brings a lot to the table in terms of new industry experience and tradeshow marketing. We couldn’t be more excited for the opportunities presented through this merger—for our companies and our clients.”

Whiddon will stay on as brand communications strategist, allowing her to focus on client relationships and business development.

Julie Parsons has stepped into the role of managing director after serving as vice president of Fixation for four years. Prior to joining Fixation, Parsons worked in association management for nearly two decades, most recently as vice president of marketing at the International Association of Amusement Parks and Attractions and on the leadership team at Solar Energy Trade Shows. Parsons’ role will include leading Fixation’s DC office, interfacing with the New Jersey office of FORT Group, while also lending her keen strategic marketing guidance to Fixation’s staff and clients.

“Our first priority is to deliver the highest level of service and quality products to our clients,” Parsons said. “Through careful assessment, we determined the immediate need to bring critical services in house to grow and strengthen our offering to our invaluable clients. Our merger with FORT’s team allows us to do just that.”

Fixation Marketing is one of the leading strategic marketing firms in the nation specializing in integrated marketing campaigns for trade associations to increase membership and/or grow their trade shows and conferences. The hallmark of Fixation’s success, since its founding more than 50 years ago, is its commitment to delivering smart, strategic solutions, standout creative and account service that is best-in-class.

For more information, visit fixation.com or contact Julie@fixation.com.

Founded in 1989, FORT Group is an award-winning full-service marketing communications company, headquartered in Ridgefield Park, NJ. FORT has been at the forefront of marketing technology, offering clients an array of creative marketing services including research, strategy, creative, traditional and digital audio and video production, digital design and development, strategic media planning and buying for digital and print.