Fixation Marketing welcomes new VP industry relations & strategy
Bethesda, MD—Fixation Marketing announced today that John S. Henderson has joined the team in the newly created role of VP Industry Relations & Strategy. Henderson brings to Fixation—and Fixation’s clients—an extensive background in trade association management with a particular expertise in developing and enhancing member outreach and education.
“Fixation’s strategic mission has long been to help trade associations communicate value to members and prospects as well as to the overall industries they represent,” said Jean Whiddon, president and CEO. “We understand that value includes trade shows, but also educational conferences, certification programs, research, mentoring and networking—programs that don’t always get the same marketing attention. John understands, first-hand, many of the challenges trade associations face. With John’s expertise, Fixation is even better positioned to help associations improve existing products and services, develop new ones and of course, market them.”
A seasoned educator himself, John started his career in front of a classroom, but soon parlayed those skills into curriculum development and strategic planning for numerous non-profits and trade associations. Most recently, he spent seven years at the International Association of Amusement Parks and Attractions (IAAPA) as VP, Education, Training and Professional Development.
“For decades, Fixation has been honing our expertise in serving the varied and ever-evolving marketing needs of trade associations,” said Whiddon. “We take cues from our clients and expand our resources based on what they’re asking for.”
“I am thrilled to join the talented Fixation team. It is great to be working again with trade associations and non-profits—this time in the role of strategic consultant—to help them fine-tune and explore new programs,” said Henderson. “I have an education background and a relatable marketing perspective. We believe that’s a valuable combination for Fixation’s clients.”
A full-service WBENC-certified woman-owned marketing firm, Fixation is the consummate marketing partner to trade associations, their members and the wider audiences they serve. The boutique agency provides strategic, creative and integrated marketing solutions that help associations communicate their greatest benefits, services and products (especially trade shows and events) and engage constituents all year long.