Fixation Named Firm for Signature Event

Bethesda, MD—Fixation Marketing has been selected by the International Sign Association (ISA) to develop and execute attendee and exhibitor marketing campaigns for its industry-leading International Sign Expo trade event.


The International Sign Expo is the premier trade show for the visual communications and on-premise sign industry. The annual event, which alternates between Orlando, Fla., and Las Vegas, Nev., ranks on Tradeshow Week magazine’s prestigious Top 200 list as the 85th largest trade show in the United States. The next International Sign Expo will be held April 7-10, 2010, at the Orange County Convention Center in Orlando.

Fixation has worked with ISA since 2007 and won the 2010 business in a comprehensive and competitive bid this year. “In the face of tough competition, Fixation wowed our selection team with a strong proposal and collaborative and creative presentation. Fixation delivers thoughtful strategy, creative energy and terrific customer service. We’re confident they’re the right firm for ISA,” said Brian McNamara, senior vice president of trade shows for ISA.

Since the show’s debut in 1947, the International Sign Expo has been breaking records in exhibit sales and attendance, growing from a few hundred booths to nearly 1,600, representing 500 companies, serving an audience of approximately 18,000 attendees. The show’s global reach has also expanded throughout the years. International Sign Expo 2009 hosted thousands of international visitors in Las Vegas, with a total of 3,723 individuals representing 111 countries outside the United States.

The enormous popularity of International Sign Expo mirrors the growth the visual communications and on-premise sign industry itself has experienced throughout the last 60 years.

“Fixation is thrilled to be selected as ISA’s marketing partner and we’re eager to continue the momentum we have built with ISA in the last two years,” said Jean Whiddon, Fixation’s president and CEO.

“This is indeed an exciting time for the sign industry and ISA’s manufacturer members are poised to energize the marketplace with innovative products and services, particularly in the area of digital technologies.”

Fixation Marketing is a leading trade show and event marketing firm. Fixation’s clients include Biotechnology Industry Organization (BIO), Hearth, Patio & Barbecue Association (HPBA), InfoComm International, International Association of Amusement Parks & Attractions (IAAPA), National School Boards Association (NSBA), Packaging Machinery Manufacturers Institute (PMMI), Society of the Plastics Industry (SPI), and the NBA’s Washington Wizards.