Fixation Selected for Solar Industry Show Campaign

Bethesda, MD—Fixation Marketing announces the exciting addition of a young solar industry trade show—PV America—to its impressive roster of tradeshow marketing campaigns. Fixation looks forward to “re-launching” the annual show, which debuted in Philadelphia in 2009 and will return there April 3-5, 2011, after a postponement of the 2010 expo.

Fixation Marketing, a leading, full service marketing communications agency specializing in trade shows and events, recently designed the logo and tagline for Solar Energy Trade Shows, LLC (SETS), new show producer for PV America. The work led to an RFP from SETS for the PV America campaign.

Washington, D.C.-based SETS, a new joint venture formed by the Solar Energy Industries Association and Solar Electric Power Association is focused on producing events that advance the installation and utility of solar energy generation. SETS has re-designed PV America in response to burgeoning interest in clean, renewable solar power generation in eastern states and in photovoltaic (PV) technologies in particular. The regionally focused and vertically integrated event complements the larger Solar Power International (SPI) conference and expo, also produced by SETS, which takes place annually in October.

The expo will feature more than 50,000 square feet of exhibit space and education sessions covering solar energy generation and installation of solar systems with an in-depth focus on PV technologies. In addition to trade attendees that include builders, architects, developers and representatives of commercial interests, PV America will open its doors to consumers on Public Day, the final day of the event—with total attendance expected to top 4,000.

“Brian Tully has been a Fixation client in the past, during his long career at the Food Marketing Institute, and we’re thrilled to be collaborating with him again,” said Jean Whiddon, President/CEO of Fixation. “We can easily become as positively obsessed with the promise of solar energy generation as we are with events because of its great potential for this country and the global environment.”