Fixation’s in-house services are now higher def.
Fixation adds audio/video production to portfolio of services.
Arlington, VA — Fixation Marketing is excited to offer a full suite of audio/video services—from filming to production and everything in between—as part of its expanded portfolio of capabilities due to the recent merger with The FORT Group.
The most compelling event marketing stories are punctuated by great video content, which makes this new offering especially important for Fixation’s tradeshow clients. “Video is a key pillar of a well-rounded, multi-channel event marketing strategy,” said Managing Director Julie Parsons. “This in-house resource gives us the flexibility to include our audio/video production team in all phases of a client’s campaign—from discovery and strategic planning to creative development to execution.” Having an in-house production team that is fully up to speed on client campaigns and goals means faster turnaround and a more impactful final product.
With an impressive roster of on-staff field and post-production professionals with decades of broadcast television, film and video marketing experience, the Fixation-FORT A/V production team stays ahead of the trends in this dynamic, ever-evolving channel. “We have our eyes and ears on what all A/V mediums are churning out,” said FORT Vice President, Production Services Joey DiGioia. “Using drones to capture aerial footage, for example, is a new addition to our suite of services and will be a great option for trade shows.”
According to DiGioia, creative thinking is what sets great content apart from the rest: “Our most innovative projects have started from a simple idea,” he said. “For our team, the magic often happens before we even hit ‘record.’”
Fixation Marketing is one of the leading strategic marketing firms in the nation specializing in integrated marketing campaigns for associations to increase membership and grow their events and trade shows. In 2018, Fixation merged with FORT Group Inc., an award-winning full-service marketing communications company headquartered in Ridgefield Park, NJ. Together, the companies provide a wide range of in-house services, including digital products and campaigns, production services and website design and development.