Fixation’s New Business Win Packs a Punch

Bethesda, MD—Fixation Marketing has been selected by the Packaging Machinery Manufacturers Institute (PMMI) to develop and execute marketing campaigns for its industry-leading PACK EXPO trade events. The next PACK EXPO Las Vegas will be held October 5-7, 2009, at the Las Vegas Convention Center in Las Vegas, Nevada. The 600,000 sf expo and conference is expected to draw 25,000 or more purchasing decision-makers to Las Vegas.

“Fixation is thrilled to work with PMMI on a successful PACK EXPO in 2009. We have started developing strategic marketing plans and targeted marketing messages for the Las Vegas show,” said Fixation President & CEO, Jean Whiddon. Fixation has specialized in tradeshow and event marketing for more than two decades.

“PMMI selected Fixation because of their expertise in tradeshow marketing and their successful track record. I am confident they can provide the smart thinking and creative resources PMMI needs to continue producing highly innovative and well-attended tradeshows for the packaging industry,” said Charles D. Yuska, PMMI President & CEO.

PACK EXPO started in 1956. Today, the annual event rotates between Chicago (PACK EXPO International) and Las Vegas (PACK EXPO Las Vegas). PACK EXPO is co-located with Process Expo and CPP (Converting & Package Printing) Expo.

PACK EXPO International (PEI) and PACK EXPO Las Vegas (PELV) are both Tradeshow Week Top 200 trade shows ranked number two and 22 respectively. Both shows are the largest, most comprehensive packaging events in the Western Hemisphere.

PMMI is a trade association with more than 550 member companies that manufacture packaging and packaging-related converting machinery, commercially-available packaging machinery components, containers and materials in the United States and Canada. PMMI’s vision is to be the leading global resource for packaging and its mission is to improve and promote members’ abilities to succeed in a global marketplace. PMMI organizes all PACK EXPO tradeshows: PACK EXPO International, PACK EXPO Las Vegas and EXPO PACK Mexico. Learn more about PMMI at pmmi.org.