FMI-Fixation partnership featured in Convene Magazine

Bethesda, MD—Fixation Marketing is proud to be featured along with the Food Marketing Institute in Convene Magazine’s February 2013 issue. The article details the attendee and exhibitor marketing campaign for FMI2012, “Know Your Customer.” The campaign received two awards in the International Association of Exhibitions and Events’ 2012 Art of the Show competition as well as a gold award in the 2010 Association Trends All-Media Contest.

Fixation was tasked with developing a single integrated marketing concept that would work for both attendee and exhibitor show promotion. On creating one campaign for multiple audiences, Creative Director Mike Gallagher explains, “The language and the core idea worked for both, and if an attendee ad was placed but an exhibitor happened to see it, it would still resonate because it would feel like the rest of the campaign.” To read the full article, view page 38 of the magazine’s digital edition.

The FMI Show is the largest gathering of food retailers, wholesalers and their trading partners for educational, networking and business driving opportunities across the food retail industry. The next show will take place June 11-13, 2014 at Chicago’s McCormick Place. For more information, visit

Headquartered in Bethesda, Maryland, Fixation Marketing is an award-winning marketing firm specializing in creative strategy, design and interactive solutions for events and trade shows and for associations, nonprofits, educational and philanthropic organizations. Fixation’s clients include the Biotechnology Industry Organization (BIO International Convention), Packaging Machinery Manufacturers Institute (PACK EXPO), Recreation Vehicle Industry Association (National RV Tradeshow) and Solar Energy Trade Shows (Solar Power International and PV America). Visit