Industry leader joins Fixation Marketing

Bethesda, MD—Fixation Marketing has announced the hire of Susan Burkhart as the agency’s new Account Manager. The position is a new addition to the staff of 17 and will be responsible for leading strategy, planning and execution for the agency’s growing list of clientele.

An accomplished leader in the tradeshow marketing industry, Burkhart served as Director of Marketing for InfoComm International and National Trade Productions, responsible for developing and executing marketing and sales campaigns. She also consulted with national B2B trade shows and conferences on boosting attendance and exhibit sales.

Since 2011, Burkhart has put her expertise to work on the international stage, where she served as a business volunteer for the Peace Corps in the Republic of Georgia. Among her list of achievements, she led efforts to increase tourism, train community members in marketing and business planning, and build the brand of a leading Georgian environmental organization.

“Susan Burkhart is a real pro and I’m thrilled to welcome her to Fixation,” said Jean Whiddon, president & CEO. “Our team, and especially our clients, will reap the benefits of her passion and breadth of experience in the industry.”

Fixation Marketing is a WBENC-certified, woman-owned, full-service marketing communications company with a specialty in integrated attendance and exhibit sales campaigns for associations, trade shows and events.