Fixation Marketing and National Apartment Association In the IAEE Winner’s Circle

Bethesda, MD—Fixation Marketing is celebrating a big win in the tradeshow industry’s leading competition recognizing creative and effective marketing communications.

In the International Association of Exhibitions and Events (IAEE) 2017 Art of the Show Competition, Fixation received top honors for a recent attendance promotion campaign for the National Apartment Association’s 2017 Education Conference and Exposition.

According to IAEE, winners were selected for their creative use of several essential marketing elements needed to promote exhibitions and events. The winning entries will be featured in a gallery style display at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held November 28–30, 2017, in San Antonio, Texas.

“We’re thrilled to accept this award on behalf of our client, NAA,” said Fixation President & CEO, Jean Whiddon. “A first-place award in this category means a lot because attendance promotion campaigns are right in Fixation’s ‘sweet spot.’ We and NAA are honored to be recognized among the nation’s leading marketers of trade shows and events.”

“The success of trade shows is measured by the number of attendees on the expo floor and in the classrooms,” said Fixation Vice President and tradeshow marketing veteran Julie Parsons. “Standout creative and crisp messaging that get attention and prompt higher attendance are exactly what we strive for. A blue-ribbon win is a boost to Fixation staff and our client colleagues.”

Fixation Marketing is a WBENC-certified, woman-owned, full-service marketing communications company with a specialty in integrated attendance and exhibit sales campaigns for associations, trade shows and events.

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