Secrets of Ad Agency Owners: Our Best Marketing Advice

Bethesda, MD—Fixation Marketing’s President & CEO, Jean Whiddon, teamed up with 30 other marketing and public relations agency experts to contribute to the recently-released book, Secrets of Ad Agency Owners: Our Best Marketing Advice. This multi-sectional book teaches readers how to tell their brand story, position their product and brand, and stand out in front of their competition.

When you need a reliable marketing solution, you go to an expert, or in this case, 30 experts. With a combined 850-plus years of experience, these agency owners from all over North America have guided their clients through just about everything. They’ve helped their clients through start-ups and product launches, recessions, acquisitions, pricing wars, internal cultural shifts and the digital revolution. As one of the authors put it, “When you run an agency, you get to experience every high and low a business can encounter, just by walking them out with your clients.” And now, readers get to walk alongside these agency owners and soak up the lessons they’ve learned as they answer the question, “What’s the best marketing advice you’ve ever given?”

“I was honored to contribute a chapter to this book and am now eager to read the wise advice from all fellow agency owners/contributors who are passionate about this business.” said Whiddon. “I don’t know where I’d get a more comprehensive primer on the how’s, what’s and why’s of advertising and marketing.” Whiddon’s chapter, titled “How to Choose the Right Agency for You,” focuses on achieving and maintaining the perfect client/agency relationship. She provides insightful advice on what specifics a client should look for in order to ensure a long and fruitful relationship.

Secrets of Ad Agency Owners is now available. To get a copy, email jean@fixation.com.

Headquartered in Bethesda, Maryland, Fixation Marketing is an award-winning marketing firm specializing in creative strategy, design and interactive solutions for events and trade shows and for associations, nonprofits, educational and philanthropic organizations. Fixation’s clients include the Biotechnology Industry Organization (BIO International Convention), Packaging Machinery Manufacturers Institute (PACK EXPO), Recreation Vehicle Industry Association (National RV Tradeshow) and Solar Energy Trade Shows (Solar Power International and PV America). Visit fixation.com.

Agency Management Roundtable (AMR) is a management consulting business founded in 1995 that specializes in helping owners of small to mid-sized advertising and marketing communication companies. AMR offers workshops, agency owner networks and practical consulting to help owners improve their businesses and move up to their next performance level. Visit buildabetteragency.com.