Under One Roof
Arlington, VA — As part of a recent merger with FORT Group Inc., Fixation Marketing now offers all of its digital capabilities and services under one roof, delivering immediate, direct, in-house strategy, tactics and analysis. With this new operation, Fixation’s search engine optimization, search engine marketing and social media marketing clients now see faster turnaround times, more customized insights and more frequent metrics monitoring.
“By offering these critical services with our staff, we can meet the needs of our clients more efficiently,” said Carrie Dudley, digital and traditional media manager. “We aren’t at the mercy of a third party that is juggling other clients. We can manage schedules as a team and in conjunction with other channels so we get the most out of our campaigns.”
Fixation uses a sophisticated dashboard system—customized for each client—that gives a snapshot of real-time campaign results. This allows Fixation and our clients to constantly track performance across multiple digital marketing channels.
“We communicate to clients through all phases of the campaign—planning, activation and reporting,” said Anthony Forte, vice president of digital strategy for FORT Group, Fixation’s parent company. “From there, we modify the approach and strategy as needed to continue seeing results. Clients can essentially be on auto-pilot while we keep a close eye on results and new ideas.”
Fixation Marketing is one of the leading strategic marketing firms in the nation specializing in integrated marketing campaigns for associations to increase membership and grow their events and trade shows. In 2018, Fixation merged with FORT Group Inc., an award-winning full-service marketing communications company headquartered in Ridgefield Park, NJ. Together, the companies provide a wide range of in-house services, including digital products and campaigns, production services and website design and development.